On our 10th episode of "Wrong Story Short" Braithwaite's Sarah Promisloff Ross and Joe McIntyre discuss how businesses and brands can create a podcast, who should create a podcast, and what it takes to podcast successfully. They talk about some of the wrong reasons businesses develop their own podcast and the mistakes that even the good ones make along the way. Then, they get into how exactly Braithwaite has helped clients put together a podcast that actually delivers results.