On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's everything from infographics, to short-form and long-form videos, to eBooks, to podcasts, and everything in between. Ben and Joe talk about what companies are missing in their content marketing strategies and why these more advanced content formats aren't as complicated as some may think.