Writers With Wrinkles
Writers With Wrinkles
Beth McMullen and Lisa Schmid
Writers with Wrinkles is the premier writing craft, book marketing, and publishing industry business podcast for aspiring authors, indie publishers, and career writers. Hosted by authors Beth McMullen and Lisa Schmid, we iron out the wrinkles of the business—from mastering novel writing and story structure to navigating literary agents, query letters, and KDP self-publishing.Each week, we provide expert interviews with editors, publishers, and bestselling authors to help you build a professional author platform and successfully market your book. Whether you are drafting a manuscript or navigating a book launch, join us for the practical guidance you need to succeed in today’s competitive market.Visit www.WritersWithWrinkles.net for resources. Follow us on TikTok: @writerswithwrinkles
How to Write Better Stakes & Tension in Your Novel  (and some Taylor Swift!)
Send us Fan Mail We tackle a publishing debate, draw writing wisdom from Taylor Swift, and dig into one of the most common craft problems in fiction — weak stakes and missing tension. Plus a community book shout-out. THE HARDBACK DEBATE Beth shares a Guardian article arguing hardbacks are outdated — too expensive, they kill buzz before the paperback drops, and lead with the least accessible format. Beth and Lisa push back: libraries and schools depend on durable formats, sprayed-edge editions...
May 11
38 min
We Read Your First Pages So You Don't Have To Guess
Send us Fan Mail First Page Feedback: Charlotte's Hunt for Glory Beth and Lisa critique the opening page of a middle grade fantasy submission and pull out craft lessons for any writer working on those critical first pages. The Submission Charlotte's Hunt for Glory follows 12-year-old Charlotte through a morning routine steeped in grief for her late grandmother and sibling envy — anchored by a rich exploration of hair as identity. What's Working A strong, warm first-person voice with real ove...
Apr 27
23 min
Rolling With It (And Then Not)
Send us Fan Mail The One Where Nobody Ordered the Books | Beth McMullen & Lisa Schmid Lisa Schmid shares a cautionary tale from the Sacramento Book Festival, where a series of logistical failures turned what should have been an exciting milestone — her first book festival — into a comedy of errors. A week before the event she discovered the bookseller had never ordered any books, resulting in last-minute scrambling, one copy secured, and Lisa packing 20 of her own into her son...
Apr 22
31 min
Publishing Is Changing Fast! Literary Agent Vicki Weber on What's Working Now
Send us Fan Mail Imprint closures, layoffs, and reorganizations are rattling the publishing world. Literary agent and At-Home Author founder Vicki Weber joins Beth and Lisa for a candid conversation about what’s driving these changes—and what writers can do about it. From the surprising role Harry Potter played in the decline of middle grade to building an audience before you have a book deal, Vicki delivers practical strategies for navigating today’s shifting landscape. About Our Guest Vick...
Apr 13
43 min
What The Heck Is Going On With Publishing?
Send us Fan Mail Beth and Lisa discuss the 2026 publishing landscape. From the end of prestige imprints like Dial Books to the flood of AI content, they explore why the industry feels increasingly "disposable" and "noisy." Key Discussion Points The Shift to Content Management: Private equity firms are replacing veteran editors with "content managers" to prioritize franchises over literary prestige.The AI Explosion: Of the 4 million books published in 2025, approximately 3.5 million were AI-ge...
Mar 31
41 min
Life After the Breakup: Navigating the Publishing World After Parting Ways with Your Agent, with Amy Trueblood
Send us Fan Mail Hosts Beth McMullen and Lisa Schmid welcome award-winning author Amy Trueblood to discuss a transition many writers face but few discuss: life after parting ways with a literary agent. Amy shares her journey of being on her fourth agent, offering a refreshing look at why changing representation is a natural part of a long-term career. About the Guest Amy Trueblood is the author of the acclaimed YA historical novels Nothing But Sky and Across a Broken Shore. Writing as Amy Tru...
Mar 23
31 min
Why Indie Authors Are Winning the Business Game (and new First Pages!)
Send us Fan Mail In this episode, hosts Beth McMullen and Lisa Schmid talk about a recent publishing controversy sparked on Threads regarding the "legitimacy" of indie authors. They break down the evolving landscape of self-publishing, comparing the financial and creative realities of "indie" versus traditional publishing. Later, they critique the opening pages of a middle-grade mystery titled The Ravenspur Mystery, offering actionable advice on voice, world-building, and establishing charact...
Mar 16
34 min
The Nuts and Bolts of Writing MG & YA Mysteries, with Fleur Bradley
Send us Fan Mail In this episode, hosts Beth McMullen and Lisa Schmid welcome back author and literacy advocate Fleur Bradley. The discussion centers on the importance of mysteries in keeping kids reading, the structural "nuts and bolts" of writing for middle grade (MG) versus young adult (YA) audiences, and the release of Bradley’s new craft book designed to help writers navigate the genre. Get A Clue is available for preorder right now! Releases April 7th. Key Discussion Points Addres...
Mar 2
35 min
Book People are the Best People! (and other truths)
Send us Fan Mail Episode Summary In this Season 5 bonus episode, Beth McMullen and Lisa Schmid clear out their "insanely long" laundry list of burning topics. The duo discusses the restorative power of community, starting with Lisa’s wildly successful brewery book swap on Reading Street. They dive into how simple, low-lift events can be the perfect antidote to a dark news cycle and offer tips on how you can start your own. The conversation moves into the digital space, covering the shift from...
Feb 26
32 min
First Pages!!!  (yes we're excited)
Send us Fan Mail In this session, Beth and Lisa critique the opening of "Beyond the Moon," a middle-grade contemporary manuscript. The discussion focuses on refining the "hook," establishing a consistent tone, and leveraging character relationships to engage readers immediately. Key Critique Points Establishing Tone and Mood: The opening combines a "creepy" atmosphere with a protagonist who is "giggling." The hosts recommend aligning these elements so the reader knows exactly what kind of sto...
Feb 16
28 min
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