Write On Purpose Podcast
Write On Purpose Podcast
Brad Swift, Your Write On Purpose Coach
Welcome to the Write On Purpose Podcast, where we empower aspiring authors in the second half of their lives to discover the joy and fulfillment of crafting their legacy through the written word. Join me, Brad Swift, a seasoned Write On Purpose coach, as I share insights, strategies, and inspirational stories to guide you on your journey of self-discovery and creative expression. Bursting with creative insights, these dynamic tips will guide you on your writing journey, transforming your passion into purpose as you begin your authorial hero journey to writing your "legacy-worthy" book(s). Get ready to unleash your full potential, overcome obstacles, and infuse every word with purpose. Write On, trailblazers, and join us as we shape stories that resonate and leave a lasting impact! wbradfordswift.substack.com
Grieve Globally, Thrive Locally
I’m not sure where I first heard the phrase Grieve globally. Thrive locally. I think it might have been during one of Jamie Wheal’s Home Grown Human gatherings—a passing remark, almost casual. But it stuck with me. You know how that happens sometimes. A phrase lands, and your body recognizes it before your mind does.A day or two later, I followed the thread and discovered it was the theme of a sermon delivered on August 3, 2025, at All Souls Unitarian Church in Tulsa, Oklahoma, by Rev. Dr. Molly Housh Gordon. I watched the talk and found myself quietly undone—in the good way. The kind of undone that doesn’t collapse you, but softens you. The kind that reminds you what matters.I have a feeling this phrase may become something of a mantra for me as we move into 2026—not as an answer, but as a living inquiry.How might I grieve globally while thriving locally?How might I invite others to do the same?What might this look like, feel like, require of me?And maybe most importantly: how might the Four Great Truths support me in this practice?Why not explore these questions with me and others in this community by clicking the Join chat button below?Holding the Whole Without Losing OurselvesWe are living in a time that asks a lot of our nervous systems.Global grief is no longer theoretical. It arrives daily—through images, stories, statistics, and headlines that seem designed to overwhelm our capacity to feel and respond. Climate disruption. War. Authoritarianism. Ecological loss. Human suffering on a scale that no one nervous system was ever meant to metabolize alone.Many of us feel this grief in our bodies before we have words for it. Tight jaws. Shallow breath. A low-grade hum of anxiety. A temptation to either doomscroll endlessly or shut down completely.And yet… to not grieve at all would be to lose something essential. Grief is not a weakness. It is evidence of love. It is the cost of caring in a world that is breaking in very real ways.But grief without grounding can freeze us. It can turn into despair, paralysis, or a sense that nothing we do matters.That’s where the second half of the phrase comes in.Thriving Locally Is Not Looking AwayIn my own pondering, I’ve realized how important it is for me to balance my commitment to making a difference globally—with my commitment to staying alive, present, and human locally.For me, the “global” shows up through writing and sharing One Cause here on Substack—naming the deeper patterns beneath the crises we’re facing and pointing toward a regenerative way of being rooted in the Four Great Truths.But the “local” is where that vision gets tested, embodied, and renewed.It looks like spending time in nature, especially with Logan and Piper. It looks like puttering around the Loving Homestead as we prepare for spring. It looks like sharing meals, calling friends for tea, getting more involved in community, and remembering that life is not meant to be lived only in response to catastrophe.I’m also discovering that thriving locally is, in its own quiet way, a form of resistance.The forces that profit from extraction, fear, and division would much prefer us to stay overwhelmed, numbed, and glued to the drama—so exhausted that we give up on each other and on life itself. Choosing to thrive locally—tending relationships, land, joy, and meaning—is a refusal to let despair have the final word.Thanks for reading & or listening to today’s Gaia’s Call. This post is public so feel free to share it.When the Grief Still Comes (Because It Does)None of this means I’m done with grief. Far from it.There are still days when the weight of the world feels like too much. Days when the scale of suffering overwhelms me. Days when thriving locally feels insufficient in the face of global pain.The difference now is not that I avoid those moments—but that I trust myself more when they arrive.When grief shows up, I let myself feel it fully. I don’t rush to fix it or transcend it. And I also know that I have a channel of hope I can step into when I’m ready.Sometimes that looks like calling a friend. Sometimes it’s playing pickleball and letting my body remember joy. Sometimes it’s visiting my grandchildren and letting their presence recalibrate my nervous system. Sometimes it’s a quiet walk in nature, offering gratitude for what Mother Earth continues to provide—even now.Grieving globally and thriving locally are not opposites. They are partners.The Four Great Truths as a Daily CompassSeen through the lens of One Cause, this practice starts to make even more sense.Interconnectedness reminds me that my grief for the world and my care for what’s nearby are not separate. They arise from the same love.Sufficiency loosens the grip of the idea that I must do everything or save everyone. There is enough meaning, enough goodness, enough possibility to be found in tending what’s right in front of me.Reciprocity invites me to give and receive—to offer care while also allowing myself to be nourished by friendship, beauty, movement, and rest.And Stewardship reframes responsibility not as control, but as care across time. I may not be able to fix the world—but I can help tend the piece of it I’ve been entrusted with.A Different Way to Meet 2026As I look ahead, I can feel something shifting.What I’m releasing is the old, familiar addiction to saving the world by myself. I no longer need to carry that weight alone. I can join the millions of others who are quietly, steadily participating in the Great Turning—even as we move through what many are calling the Great Simplification.What I’m choosing instead is a more thoughtful, steady pace. More time with Ann. More time with family and friends. More appreciation for life as it is, even as I work toward what it could become.And this mantra—Grieve globally. Thrive locally.—gives me a simple way to pause throughout the day and check in.How am I doing with my grieving right now?How am I doing with my thriving?Those two questions alone feel like a gift. Care to comment? Just click the button below.An InvitationI don’t offer this as a prescription. Only as a practice I’m learning to live into—imperfectly, gently, and with growing trust.If you’re feeling overwhelmed by the state of the world…If you’re torn between caring deeply and staying sane…If you’re longing for a way to remain open-hearted without being crushed…Perhaps this inquiry is worth exploring alongside me.Grieve globally—because love demands honesty.Thrive locally—because life insists on being lived.And let’s see what becomes possible when we hold both.We are living through some interesting times, right? If you agree, why not join me in exploring how to grieve globally while also thriving locally. We’re all stronger today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Jan 23
12 min
From Stuck to Soaring: Unlock Your Creative Potential
Hello, aspiring authors and inspired creatives! Today, we're diving into a transformative topic that can supercharge your creative journey: the difference between a fixed mindset and a growth mindset. Understanding this distinction can make all the difference in your path to success and fulfillment.Fixed Mindset vs. Growth MindsetLet's start by breaking down what these mindsets are all about.Fixed Mindset: This is the belief that your abilities and intelligence are static traits. If you have a fixed mindset, you might think you're either born with a talent for writing or you're not. Challenges can seem daunting, and failures might feel like a reflection of your inherent limitations.Growth Mindset: On the other hand, a growth mindset is the belief that your abilities and intelligence can be developed through effort, learning, and persistence. With a growth mindset, you see challenges as opportunities to grow and view failures as stepping stones to success.Embrace the ChallengeIn the world of writing, challenges are inevitable. Whether it's a plot that refuses to untangle, characters that won't cooperate, or the dreaded writer's block, hurdles are part of the creative process. But here's the secret: embracing these challenges can lead to tremendous growth.Coaching Question: How do you currently respond to challenges in your writing? What might change if you viewed these challenges as opportunities for growth?Persistence Pays OffPersistence is key in the creative process. Writers with a growth mindset understand that effort is not only necessary but also beneficial. They keep pushing through setbacks, knowing that each obstacle overcome is a step towards mastery.Coaching Question: Think about a time when you persisted through a tough writing challenge. What did you learn from that experience?Value Your EffortOne of the most empowering aspects of a growth mindset is valuing effort. Effort is seen as the path to mastery, not a sign of inadequacy. This perspective shift can be incredibly liberating for creatives who often struggle with self-doubt.Coaching Question: How do you currently view the effort you put into your writing? How might your creative process change if you started seeing effort as a valuable part of your journey?Constructive criticism is gold for a writer. It’s an opportunity to refine your craft and improve. Those with a growth mindset welcome feedback and use it to fuel their growth.Coaching Question: How do you handle constructive criticism? What steps can you take to incorporate feedback more effectively into your writing process?Find Inspiration in OthersIn a fixed mindset, the success of others can feel threatening. But with a growth mindset, the success of fellow writers becomes a source of inspiration and learning.Coaching Question: Who inspires you in the writing world? How can you use their success to motivate and guide your own creative journey?Write On Purpose Process and PerspectiveHere at Write On Purpose, we believe that your writing journey is not just about the destination, but about the growth and learning along the way. Our Write On Purpose Process is designed to help you embrace a growth mindset, encouraging you to see each step of your creative journey as a valuable part of your personal and professional development.By aligning your creative goals with a purpose-inspired approach, you can unlock new levels of creativity and fulfillment. Whether you’re just starting out or looking to reignite your passion for writing, adopting a growth mindset can transform your creative process.Call to ActionReady to dive deeper? Join me here as a free or paid member of this online community where we’ll continue to explore these coaching distinctions that I’ve learned and strived to apply for the past 35 years in my own writing and with my clients. As a Write On Purpose Coach, I’m here to inspire you to express your true self through your writing. Won’t you join me today?Remember, your creative potential is limitless. Embrace the growth mindset, and watch your writing soar to new heights.Happy writing!Brad (Your Write On Purpose Coach)P.S. Ready to take new ground in writing on purpose as you tap into your passion in a playful way? Let’s talk. Go to www.wbradfordswift.com/coach to request your no-obligation Creative Clarity Session with me today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Dec 13, 2024
8 min
Eco-Guardians: The Awakening
PrologueWithin the quiet places of the world, truths lie waiting. The Guardian hears what others do not.~ From the Sacred Code of Eco-GuardiansThe night air was thick with silence, broken only by the whisper of wind through the towering pines. A full moon hung low in the sky, casting pale silver light across the dense woods. Somewhere in the distance, a lone owl called, but the figure moving through the shadows did not pause.The man walked with purpose, though the weight of the journey seemed etched into the lines of his face. His footsteps, though quiet, left imprints in the soft earth, trailing him like echoes of an untold story. And beside him, padding silently through the underbrush, was a wolf—its gray fur blending into the forest like a ghost. The wolf’s amber eyes glowed in the moonlight, steady and wise, as if it understood more than mere instinct could explain. It guided the man deeper into the woods, toward a place only the two of them knew.Finally, they came to a stop.Before them, hidden between two massive oaks, was a cave entrance. It was unremarkable to the untrained eye, half-concealed by creeping vines and the heavy brush of the forest. But the man knew better. He hesitated for a moment, glancing at the wolf. The animal stared back, urging him forward with its silent presence—the only comfort the man had known for days.Taking a deep breath, the man stepped toward the cave.From within, a low voice echoed. “It has been a long time.”The man froze, recognizing the familiar tone—a voice as old and steady as the trees around them. The wolf trotted ahead into the cave, vanishing into the shadows. The man followed, stepping through the threshold and into the dim interior.An elder stood near the mouth of the cave, his figure outlined by the faint glow of moonlight. He was tall and lean, with silver hair that flowed down his back like a cascade of moonlight. His eyes, dark and watchful, seemed to take in the man before him without judgment. The elder’s eyes flicked briefly to the man’s chest, where something glinted beneath his shirt—a half-hidden secret, like the man himself.“You were right,” the man said softly, his voice rough from days of travel. “I should have listened to you… I never should have trusted him.”The elder nodded, though he said nothing for a moment. His gaze flicked toward the wolf, which had taken its place at his side. “You have come far, my son.”The man sighed, running a hand through his disheveled hair. “I have… and I fear I may need to stay for a while.”For the first time, the elder’s expression softened, though it remained shrouded in mystery. “You are always welcome here. My home is your home, as it has always been.”The man gave a slight nod, his shoulders relaxing for the first time since entering the forest. The elder stepped aside, allowing him to pass further into the cave. The warmth inside was a sharp contrast to the cold night air, and the scent of herbs and earth filled the space. It felt familiar, like a memory from long ago—though the man knew it had been years since he last sought refuge here.“I thought I could change things,” the man muttered as he sat down on a low stone bench near the fire. His eyes reflected the flickering flames. “I thought I could fix it.”The elder moved quietly, placing a hand on the man’s shoulder, firm but gentle. “There are some forces in this world you cannot control, no matter how much you wish it.”The man bowed his head, silent for a moment. “I should have known better. You warned me, but I…” His voice trailed off, and he shook his head, unable to finish the thought.The wolf lay down near the fire, watching the exchange with calm, ancient eyes. The elder glanced at the animal, then back to the man. “You have made your choices. Now you must find a way forward.”The man looked up, his eyes meeting the elder’s. “And what if there is no way forward?”“There is always a way,” the elder said, his voice steady. “But sometimes, it is not the path we expect.”The man nodded slowly, the weight of his decisions heavy on his shoulders. He had trusted the wrong person. He had believed in something—someone—who had only sought to manipulate the world for their own ends. And now, he was paying the price. But here, in the shelter of the cave, with the wolf and the elder by his side, he felt a small flicker of hope, faint though it was.“I’ll stay,” he said quietly. “At least until I figure out my next step.”The elder stepped back, his eyes flickering with something like understanding. “You will know when the time is right.”With that, he moved deeper into the cave, leaving the man alone by the fire. The wolf shifted slightly but did not leave its post, its gaze unwavering.The man leaned back, staring into the flames, letting the warmth seep into his bones. He was safe, for now. But he knew this was only the beginning. The road ahead was uncertain, and the shadow of his past mistakes loomed large. But in this moment, at least, he had found refuge.For the first time in days, he allowed himself to close his eyes.Twilight PursuitAct swiftly and decisively; in the shadows, nature’s defenders must be vigilant.~ From the Sacred Code of Eco-GuardiansThe twilight air was heavy with the scent of damp earth and pine as Tess raced through the Eldertree Woods, her reddish-blonde hair streaming behind her like a banner of flames. Each breath she took was laced with the forest’s essence—the sweet decay of fallen leaves, the sappiness of conifers, and something else—something ancient.“Hiccup! Hiccup!” Tess’s voice was a desperate scream, her emerald green eyes scanning the shadows between the trees. She was slight for her seventeen years, but there was a ferocity in her movements that belied her delicate features.Somewhere an owl hooted, its call echoing through the trees, as if carrying her plea into the heart of the forest. The towering trees swayed above her, their branches brushing together with sounds like soft whispers, as if the woods themselves were communicating in a language long forgotten.Hiccup, her ever-loyal companion, had disappeared… again. His golden coat and boundless energy had been constants in her life for years. The thought of losing him was unbearable. And yet, he always seemed to run off at the worst times—this time, just as she was preparing to return to her pre-vet studies at PharmGen University. Surely, he wasn’t afraid she’d leave him behind. She would never do that.The forest tonight felt... alive. Not just with the usual stirrings of wildlife, but with something more, something unseen. Ghostly wisps of fog swirled between the trees, and the air tingled on her skin. Tess’s heart pounded, not just from her frantic run, but from a strange energy enveloping her.Suddenly, a blinding light enveloped her. An unseen force lifted her and threw her backward, causing her to yelp. She reached out, her fingers grazing the rough bark of an ancient oak. The world spun as darkness briefly claimed her vision.When she regained consciousness, the first thing she saw was a pair of warm, brown eyes and the feel of a wet nose against her cheek. Hiccup gazed down at her with a look of curiosity on his face, his familiar golden coat glistening, his body a comforting presence next to hers.Relief washed over Tess, and she hugged him tightly, burying her face in his soft fur. He was a magnificent creature with a light brownish-golden coat, floppy ears that felt like velvet, and a broad head with powerful jaws. His kind, amber eyes always seemed to look right into her soul.“Hiccup! Oh, thank goodness!” she cried, her voice muffled in his fur.But then it happened. A voice, deep and rich, resonated not through the air but inside her. You have found me, and now it is time to find our true selves and to fulfill our purpose.Tess’s breath caught. She looked around wildly, her heart hammering. “Is someone there? Is this a joke?” No one answered. Hiccup’s amber eyes locked with hers, and they shimmered with an ancient wisdom. She shook her head and muttered to herself, “This must be my stressed mind. I’ve been studying too hard.”Was that you? she whispered, her logical, scientific mind grappling with what had just happened. “I don’t understand. This...this can’t be happening.”I need a new name, the voice spoke again, this time with a hint of urgency behind it. I ran away to the woods because ‘Hiccup’ is a silly name and no longer reflects who I am.Tess blinked, overwhelmed. This... this can’t be real. Dogs can’t talk.But the connection between them grew stronger. Tess could feel not just the presence of her beloved dog, but something more—an ancient bond that stretched far deeper than she had ever known. Tears welled up in her eyes, not from fear, but from something more profound that she didn’t yet understand. “So, you’ve been running away because you don’t like your name?”The dog nodded.Tess decided to play along to see where this went. After all, she was a scientist—well, a scientist-in-training—and scientists often conducted experiments. And some of them went mad in the process, she thought with a wry smile. “But I named you that because you often hiccuped after eating.”That was when I was a puppy, came the reply. It is no longer who I am.Tess nodded slowly, her heart beginning to race. “Okay, let me think. What would be a more befitting name for you, my canine friend?”The dog sat down next to her and waited patiently, his amber eyes never leaving hers.Suddenly, she had it. She recalled a story her father had once told her about the ancient Greek hero Ulysses and his faithful dog, Argos. When Ulysses returned home after twenty years of wandering, nobody recognized him—except his loyal dog.Tess whispered, “How about Argos?”She felt an overwhelming sense of approval, love, and gratitude emanate from her dog. His tail wagged vigorously. He sat up straighter, his posture proud.Yes, from this day onward, I am Argos, your loyal guardian and companion.The surrounding fog lifted as if acknowledging the ancient name, and a breeze rustled through the leaves like a soft applause. Eldertree Woods, which had stood for millennia, seemed to recognize one of its own.Tess Barkley, with Argos by her side, stood up. The incident had flipped her logical, scientific world on its head. But as she looked into Argos’s eyes, she felt an even stronger bond forming with her canine companion. And, for the first time, she began to sense the hint of a greater purpose.Somewhere in the distance, a nightingale began its song, its melody woven with the secrets of the woods. Tess, still trying to catch her breath, knew that nothing would be the same again.As she stood, Tess brushed leaves and dirt from her jeans. She normally wore simple, practical clothing, and today was no different. Her shirt was a comfortable flannel, with the sleeves rolled up, and her boots were sturdy, meant for long hikes in the woods. She looked every bit the part of a naturalist, her heart always yearning to be in the great outdoors.Argos nuzzled her hand, his presence calming. We have much to learn, and not much time, his voice spoke again in her mind. Tess marveled at the calmness in his tone. Her thoughts were racing. What did he mean, “not much time”? What was there to learn? Was he referring to her veterinary training? As she asked herself the question, she felt instinctively that there was a deeper answer yet to be discovered.As they approached the edge of Eldertree Woods, she could see her family home in the distance, its lights twinkling like a beacon. She knew she had to talk to her mother. Her mother’s tales of magic and lore had always seemed far-fetched to Tess’s scientific mind. But now, she wondered if there was truth in those stories.As they neared home, the scent of herbs from her mother’s garden enveloped her—lavender, rosemary, and something more exotic—sage, perhaps.The door opened, and Ariel Barkley stood there, a slender figure with long auburn hair streaked with silver. Her flowing garments made her appear as though she were part of the wind itself."Mom," Tess's voice broke as she threw herself into her mother’s arms, Argos sitting patiently by her side. Her eyes implored her mother for understanding. “Something happened out in the woods that makes no sense. I think I may be going crazy.”“Calm down, sweetheart,” Ariel replied, her tone soothing as she caressed her daughter’s hair. “Tell me what happened.”As Tess recounted the story, Ariel nodded slowly, her fingers running through Tess’s hair. Finally, she stood up. “We need to talk.” Ariel's voice was soft but carried an underlying strength. Tess had never heard her mother speak quite like this before. “Come with me.”To Be ContinuedUnleashed - W. Bradford Swift is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Dec 6, 2024
11 min
Gaia’s Calling: The Awakening of a New Journey
Hello, dear readers and fellow stewards of this beautiful planet,(So sorry to be sending this out late. I thought it went out to everyone on Friday but now I realize it did not.) It’s been a while since I shared from my eco-fiction heart in this space, and I’ve missed connecting with you about one of my greatest passions: Using storytelling to inspire young people (and those young at heart) to become caring, courageous protectors of the Earth. Over the past months, my focus here on Substack has leaned toward my work as a Write On Purpose coach—helping fellow writers bring their visions to life. But today, I want to reintroduce myself as an author of eco-fiction and share the journey I’ve been quietly on for the past year.I’ve been working on my 34th book: Eco-Guardians: The Awakening, the first in a trilogy for young adults and biophiles—lovers of the Earth. This story is deeply personal, blending my love for animals, nature, and storytelling into an adventure that I hope will inspire readers to see themselves as guardians of this fragile planet we call home.A New Adventure AwaitsImagine a world on the brink, where nature’s survival rests in the hands of young people willing to listen to its call. This is the world of Eco-Guardians, where Tess Barkley, a courageous girl with a mysterious bond to her dog Argos, discovers her destiny as a protector of the Earth.Together, Tess and Argos face incredible challenges—dangerous foes, a looming environmental catastrophe, and the terrifying Harvester, a machine designed to drain the Earth’s natural energy. Yet through it all, Tess learns that guardianship is not about power but about heart, courage, and the unbreakable connection between humans, animals, and the land.This story is for anyone who believes in the sacredness of nature, the strength of young voices, and the undeniable power of hope.A Call to Beta Readers: Will You Join the Eco-Guardians Team?As Tess discovers in the book, true guardianship thrives on collaboration—and that’s where you come in! I’m looking for 3-6 beta readers to join me in bringing Eco-Guardians: The Awakening to life. As a beta reader, you’ll be part of an exclusive team getting an early look at the book (about 36,000 words) and offering feedback to help refine this story.Your role as a beta reader will not only make the story stronger but also help shape its impact. Alongside the book will be the Eco-Guardians Field Manual, a companion guide packed with thought-provoking questions, eco-projects, and tools for teachers, parents, and readers to deepen their connection to the book’s themes.If this mission speaks to you—or if you know a young reader who would be a perfect fit—please fill out the form here:Why Eco-Guardians? Why Now?Our planet is calling, and young people are answering with courage and creativity. Eco-Guardians: The Awakening both a book and a continuation of a movement, one that starts and grows at the grassroots level. We can’t wait for our political leaders to awaken to the need for change. We must take action ourselves. Through this story and my other eco-fiction, I hope to empower readers to see themselves as part of a growing community of guardians ready to take small but meaningful steps to protect what we all hold dear— Gaia, Pachamama, Mother Earth.I believe storytelling is one of the most powerful tools we have for transformation. In Eco-Guardians: The Awakening, you’ll find adventure, connection, and a rallying cry for us all to embrace our roles as stewards of this Earth.Will you join Tess, Argos, and me in this mission? Together, we can inspire a new generation of eco-activists and caretakers of the land.With hope and gratitude,Brad (aka W. Bradford Swift)P.S. Your feedback and insights as a beta reader will help ensure Eco-Guardians: The Awakening reaches its full potential. Let’s create something magical and impactful together!Do you know other eco-conscious families? Share this post with them!Join the Eco-Guardians Movement!By subscribing to Unleashed - W. Bradford Swift, you’re not just supporting my work as an eco-fiction author—you’re becoming part of a growing community dedicated to inspiring young people to care for the Earth and all its creatures. Whether you choose a free or paid subscription, together we can make a difference—one story, one reader, one action at a time. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Nov 27, 2024
3 min
Harnessing the Fire: Turning Stress into Purpose-Inspired Creativity in Times of Change
In times of intense change, like what many of us are experiencing after the recent U.S. election (and some of us aftermath of Helene), it’s natural to feel overwhelmed. Many of us may feel a mix of emotions—frustration, hope, anger, or a surge of new ideas. These moments, where so much we care about is at stake, naturally bring stress. Yet, if we shift how we view this stress, we can harness it as a powerful tool, using it to fuel our creativity and impact.Kelly McGonigal, author of The Upside of Stress, reveals that how we think about stress transforms our experience of it. Instead of viewing stress as an enemy to avoid, we can see it as a signal that something truly matters. Stress is a signal to us that we’re dealing with something that really matters.In McGonigal’s words, stress is “what arises when something you care about is at stake.” For us, as writers, stress can be an ally, a pulse that reminds us of the urgency and meaning behind our work.My main concern and fears, as I expressed in a recent article and podcast, "Have the American voters just sealed the fate of our species on Earth?" were that the election of Donald Trump means a huge step back in our efforts to reverse climate change. I started out viewing the stress I was experiencing in a negative way, especially when I consider my age and my past history with cancer. I added to my fear that the additional stress would have a negative impact on my mental, emotional, and physical health. But as I ponder McGonigal’s approach, I realized I could redirect that energy in a much more purposeful and positive direction. It also reminded me of my deep commitment to Earth as well as to my family.Shift from Threat to Challenge: A Writer’s Response to StressOne of the biggest discoveries McGonigal shares is the concept of the “challenge response.” Traditionally, we’ve been taught that stress triggers the “fight or flight” response, where we either resist or retreat. But there’s another option: the challenge response. When we approach stress as a challenge rather than a threat, we transform nervous energy into fuel for action.For writers, this means looking at the post-election landscape as an opportunity to create, express, and engage. Instead of letting frustration or disappointment drain us, we can transform these feelings into a focus on what we want to build, share, and inspire. Just as an athlete thrives under pressure by viewing it as a challenge, we can choose to let the stress of this moment sharpen our vision and drive us forward.For me, this shift happened when I began to explore how I could turn my concerns for Earth’s future into productive action, rather than let my fear for the climate paralyze me. In recent days, I’ve recommitted myself to the purpose behind my writing—empowering others, especially young people, to become stewards of the planet. Viewing stress as a challenge reminded me of the power of using my voice and experience to inspire others. It also reminded me of a powerful online course, the Game Changer Intensive, I took shortly after returning from time in the Amazon rainforest in 2022. Both the journey and the course is offered by the Pachamama Alliance. I’ll be sharing more about both the organization and the course in coming weeks.Know Someone Who Could Use a Boost? Share the Upside of StressSay “I’m Excited!” – Reframe Stress as Fuel for CreativityImagine you’re about to speak at a rally or launch a powerful piece of writing into the world. Your heart races, and a wave of nerves washes over you. Instead of calming yourself down, McGonigal suggests embracing this energy by saying, “I’m excited!” This simple shift reframes stress as anticipation, transforming anxiety into motivation. (You may have noticed I shared how excited I was to be facilitating the Write On Purpose Masterclass next week. This mental shift really does work.)As writers, we can use this approach whenever we feel the weight of our message. Instead of worrying about getting it “just right” or even worse “perfect,” we can channel that energy into excitement for the impact our words may have. When we focus on the difference we want to make, stress becomes a wave we can ride rather than a barrier holding us back.Recently, I found myself trying this technique whenever I felt that old familiar stress about my creative work. Just last week, rather than letting fear pull me down, I reminded myself, “I’m excited.” My mission and commitment to Earth, my family, and future generations infused me with renewed energy and purpose.Cultivate a Mindset of Meaning: Connect Your Stress to Your ValuesMcGonigal’s work also emphasizes the link between stress and meaning. Stress is highest when we are deeply invested, when we care about something larger than ourselves. If we can connect our stress to our values, it transforms from an obstacle into a compass pointing us toward what matters most.Focusing on what we care about, transforms stress from an obstacle to a compass pointing us back to our commitments.For example, many of us feel stressed about the state of democracy, justice, or environmental stability. Instead of trying to numb or ignore this stress, we can allow it to connect us to our values. For writers, this might mean journaling about why you feel called to write on certain topics, why truth, justice, or stewardship matters deeply to you. When we do this, stress becomes a reminder of our mission rather than a roadblock.Reflecting on my own values, I asked myself why I write what I do. For me, eco-fiction more than just a genre; it’s one way I share my commitment to the future of the planet. The stress I feel about the future now fuels my creative purpose—it’s a reminder that my work is connected to something meaningful and vital.Think Beyond Yourself: Bigger-Than-Self GoalsScience shows that stress becomes more manageable when it’s tied to goals that serve others or contribute to a greater purpose. As writers, our words can be more than personal expression—they can be contributions to a larger movement. What kind of change do you want to be part of? What kind of legacy do you want your writing to leave behind?My vision as an author of eco-fiction is to inspire young people to become joyful, lifelong readers, and caring and responsible stewards of Earth and all its inhabitants.In his work on personal growth, philosopher and coach Brian Johnson of Heroics talks about the importance of “Bigger-Than-Self Goals.” When we frame our work in this light, even daunting challenges gain purpose. Instead of writing merely to vent or express frustration, we write to uplift, inform, or inspire others to act. This shift in purpose can turn stress into a powerful motivator, reminding us that our work serves a greater cause.Your Everest Awaits: Embrace the JourneyIn moments of frustration or doubt, remember McGonigal’s metaphor of Everest. Facing stress is like scaling a mountain. If a climber felt stressed and turned back every time they encountered a rough patch, they’d never reach the summit. As writers, our journey will come with obstacles, moments of doubt, and dark nights. But each “cold, dark night” is also a step forward, a testament to our commitment to the journey.The post-election landscape may feel like a steep climb, filled with uncertainty and high stakes. But by embracing the stress of this moment, we can become stronger, more resilient, and more determined. Our work as writers can be a tool for navigating this climb—not just for ourselves, but for all those who read our words.Final Thoughts: Turning Stress into Purpose and ActionIn a world as interconnected and challenged as ours, stress is inevitable. But McGonigal’s research offers a liberating perspective: stress doesn’t have to be our enemy. Instead, it can be our ally, a source of energy and meaning that fuels our creative expression and commitment to change.As writers, we have a unique opportunity to transform our personal stress into words that resonate, stories that heal, and ideas that inspire. Let’s use the intensity of this moment as a catalyst to write the stories, articles, and books that only we can create. Let’s make stress work for us, turning it into purpose-inspired action and fearless creation.At this moment, more than ever, I am reminded that our country, our planet, and future generations need voices willing to rise above stress and turn it into positive momentum. Writers, your pen is your tool, and this is your time. Let’s climb our personal Everests together, embracing the challenge and writing the future we believe in. And here are a few ‘reflection prompts’ and suggested ‘action steps’ to move you forward.Reflection Prompts* What current stressor feels most relevant in your life, and how does it connect to your values? Consider journaling on this to better understand how your stress may align with your purpose.* What change would you like to see in the world, and how can your writing contribute to it? Envision your writing as part of a larger movement that addresses this need.* What bigger-than-self goal can you focus on to reframe your daily stress? Reflect on how each writing session, idea, or project can serve something greater than yourself.* What “cold, dark nights” are you willing to endure for your writing goals? Identify the sacrifices or moments of perseverance that reflect your commitment.Action Steps* Adopt a “Challenge Response” Mindset: Next time stress surfaces, ask yourself how this moment could be reframed as a challenge, using that energy to fuel your work.* Practice the “I’m Excited” Technique: Anytime stress hits, especially before a creative task, remind yourself, “I’m excited,” and notice how it shifts your experience.* Engage in Purpose-Inspired Writing Exercises (like those above): Dedicate a writing session to exploring your values, connecting each stressor to a meaningful goal.* Set a Bigger-Than-Self Goal for Your Work: Define a goal that feels vital to you, then post it somewhere visible as a reminder of why you do what you do.These exercises and action steps invite you to engage with stress in a way that fosters creativity and resilience. Embracing stress as a motivator and guide, we can find strength in our journey as writers and create the impact we wish to see in the world.Turn Stress into Strength—Subscribe for Weekly Inspiration - Unleashed - W. Bradford Swift is a reader-supported publication.Know Someone Who Could Use a Boost? Share the Upside of Stress This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Nov 15, 2024
16 min
Have the American voters just sealed the fate of our species on Earth?
One of my most important and consistent morning rituals is meditation. It helps me get centered and focused for the day. Many days that’s about all that happens. Occasionally I fall back to sleep, and once in awhile I get a “message” from the Great Beyond, or at least that’s how it feels. This morning was one of the times. A question came to me, a day after the USA election day results made it clear that the American voters have chosen Donald Trump to be our President for the next four years. The question, well, it’s the title of this article and podcast: Have the American voters just sealed the fate of our species on Earth?So, after my meditation, I went to my AI writing teammate who I refer to affectionately as GePeTo (and who is really ChatGPT) and entered this prompt:Please go in depth as an expert climatologist in addressing, exploring this question: what is the likely scenario if the USA continues to ignore and deny climate change for the next four years?Before I provide you with GePeTo’s response, let me tell you why I’m pondering these questions and sharing them with you. Our soon-to-be-next President, Donald Trump is a climate change denier, or at least he doesn’t believe that we humans have any influence on climate change. To verify this, I asked GePeTo this question: What facts can you provide me regarding Donald Trump’s position on climate change?Here is a summarized response:Donald Trump’s stance on climate change has been largely defined by skepticism, regulatory rollbacks, and an emphasis on fossil fuel production. Throughout his presidency, Trump consistently questioned the scientific consensus on climate change, at one point labeling it a “hoax” and expressing doubt over the human role in global warming. In 2017, he withdrew the U.S. from the Paris Climate Agreement, arguing that its terms were economically disadvantageous, making the U.S. the only nation to exit the global climate accord at the time.Under Trump’s leadership, over 100 environmental protections were rolled back to prioritize energy independence and economic growth, especially for oil, gas, and coal industries. His administration promoted increased drilling on public lands, reduced vehicle fuel efficiency standards, and sought to reduce support for renewable energy initiatives. In his 2024 campaign, Trump has indicated plans to double down on these policies if re-elected, including repealing the Inflation Reduction Act, which funds clean energy projects, and withdrawing from the Paris Agreement again. He has also expressed intent to end wind energy subsidies and further reduce energy efficiency regulations, underscoring his focus on traditional energy sources over climate-focused policies.Since GePeTo’s response as a climatologist is quite detailed, I’ll start with the conclusion, then provide the details of the response, for those of you who are in a rush. But if you are someone who cares for our Earth as well as our ability to continue to live on it, please read and/or listen to the whole response, then share it…share it…share with your friends, family members, hell, with everyone. After all, we’re all in this together, and the next four years may be some of the most challenging in our life times. Climate Change is Real & We Must Act Now to Address this Major Issue. If you agree, please share this with others.In SummaryIf the U.S. continues to ignore climate change for the next four years, the result will be an acceleration of climate-related damage that impacts the environment, the economy, and social stability. This delay will compound the challenges, making it increasingly difficult and costly to mitigate future damage. The consequences would be felt most acutely in the U.S. but would also ripple out globally, given the U.S.'s influence and emissions footprint.In the coming years, climate-related policies and technologies will be crucial in defining the quality of life for future generations. Without concerted action, the U.S. risks facing escalating environmental, economic, and social costs, potentially surpassing our capacity to adapt. Even a four-year period of denial could push us closer to a climate trajectory with catastrophic and irreversible impacts—impacts we may eventually be powerless to reverse.Now for the DetailsIf the United States, one of the largest greenhouse gas emitters and the world’s biggest economy, were to continue denying and disregarding climate change for the next four years, the ramifications would be profound and far-reaching, not only for the U.S. but also for the global climate. Let's dive deeply into the various scenarios that may unfold across multiple domains: environmental, economic, social, and geopolitical.1. Environmental Consequences: Accelerating Climate Change Impacts* Increased Emissions: Without proactive federal climate policies, the U.S. would likely continue its reliance on fossil fuels, contributing significant amounts of carbon dioxide (CO₂) and methane (CH₄) to the atmosphere. This would accelerate global warming, pushing temperatures toward the higher end of the projected warming spectrum.* Temperature Rise and Extreme Weather: The lack of action would contribute to a temperature rise that could make heatwaves more frequent, intense, and longer-lasting. Areas across the U.S. would see hotter summers, which can increase heat-related illnesses and exacerbate drought conditions, especially in the Southwest.* Rising Sea Levels and Coastal Damage: Higher global temperatures accelerate glacial melt and thermal expansion of seawater, leading to rising sea levels. Coastal cities like Miami, New York, and New Orleans would experience worsened flooding, saltwater intrusion into drinking water, and increased damage from hurricanes. With U.S. inaction, the global sea-level rise may outpace current projections, threatening hundreds of billions of dollars in coastal infrastructure.* Loss of Biodiversity and Ecosystem Collapse: As temperatures rise and weather patterns shift, ecosystems and species struggle to adapt. The U.S. has diverse ecosystems, from coral reefs in Florida to alpine tundras in the Rockies, many of which could face irreparable damage. Denial of climate science could lead to policies that further threaten protected lands, wetlands, and forests, disrupting wildlife, increasing extinction rates, and reducing biodiversity.2. Economic Impacts: From Infrastructure Costs to Agricultural Decline* Infrastructure Strain and Recovery Costs: As climate disasters worsen, U.S. cities and states would face skyrocketing repair and recovery costs. Inaction on climate means more frequent, severe weather events such as hurricanes, wildfires, and floods. The federal government, states, and private sectors would have to allocate billions more annually for disaster recovery.* Agricultural Loss and Food Security Issues: A changing climate affects agriculture through altered growing seasons, water scarcity, and increased pests and diseases. Droughts, extreme heat, and unpredictable rainfall patterns could jeopardize crop yields. States like California, a significant agricultural hub, could face severe challenges, leading to higher food prices and impacting national food security.* Reduced Competitiveness in Renewable Energy: As other countries ramp up their renewable energy sectors and green technologies, the U.S. would fall behind economically by clinging to fossil fuels. Missing out on the global transition to renewable energy could mean losing out on trillions in potential revenue and millions of jobs. Additionally, clean energy innovation could move abroad, making the U.S. increasingly dependent on foreign energy and technology imports.* Healthcare Costs and Worker Productivity: Extreme temperatures, polluted air, and climate-related diseases would increase healthcare costs and impact worker productivity. The Centers for Disease Control and Prevention (CDC) have already noted rising health issues related to heat stress, vector-borne diseases, and respiratory problems—all of which would worsen without climate action.3. Social Implications: Increased Inequality and Population Displacement* Marginalized Communities Suffer Disproportionately: Climate change disproportionately affects low-income and marginalized communities, which are often located in vulnerable areas like floodplains or urban heat islands. Without action, these communities would face increased health risks, housing insecurity, and economic hardships. Climate inaction could amplify existing inequalities, leading to further social unrest and deepening divisions.* Climate Migration and Displacement: As certain areas become uninhabitable due to flooding, heat, or fires, internal migration would increase, placing strain on cities as they absorb climate-displaced populations. The southwestern U.S., already experiencing drought and extreme heat, could see population shifts that strain resources in cooler regions.* Public Health Risks and Mental Health: Inaction on climate change would lead to increased health risks, not only from direct impacts like heatstroke and respiratory illness but also from indirect impacts on mental health. Extreme weather events, loss of livelihoods, and the anxiety of an uncertain future contribute to psychological stress, which, on a large scale, could impact public health systems.4. Geopolitical Consequences: Loss of Global Leadership and Increased Conflict* Diminished International Influence and Cooperation: By ignoring climate change, the U.S. would lose credibility and moral authority on the world stage, making it more challenging to influence global policies in other areas. Allies may lose trust, viewing the U.S. as unreliable or short-sighted, and may form coalitions without American involvement, isolating the country diplomatically.* Increased Global Instability and Resource Conflicts: Climate change exacerbates resource scarcity, particularly with water and arable land. This scarcity can lead to regional conflicts, migration, and instability. The U.S. could face increased pressure to intervene in climate-induced conflicts abroad, costing resources and straining military readiness.* Trade Impacts and Economic Isolation: Other nations, particularly in the European Union, are adopting carbon tariffs on imports from countries with lax environmental policies. Continued inaction could lead to carbon-related tariffs on U.S. goods, affecting the U.S. economy and increasing the cost of exports. This could lead to reduced trade opportunities and damage U.S. economic growth.5. Potential for Cascading and Irreversible Effects* Tipping Points in the Climate System: The Earth’s climate system has thresholds—so-called tipping points—beyond which changes become irreversible. Continued inaction increases the likelihood of passing these tipping points, such as the collapse of the West Antarctic ice sheet or the thawing of permafrost, which releases vast amounts of methane. These changes are self-reinforcing and could lead to a “runaway” climate scenario where warming spirals beyond human control.* Feedback Loops and Escalating Warming: With every year of inaction, the likelihood of triggering feedback loops grows. For example, the Arctic ice melt reduces the reflective surface area of the Earth, causing more heat absorption, which further accelerates melting. Deforestation, drought-induced fires, and permafrost thawing all create feedback loops that drive additional warming. A four-year delay in action would increase the probability that we lock ourselves into these self-reinforcing cycles.Did You Hang in There with Me?If so, I much appreciate it. I know this has been a challenging question to consider, and I thank you for continuing to read and/or listen. I know often times when it comes to such matters as climate change, all we hear is doom and gloom. Well, it’s my intention to delve into this in more depth and return soon with actions that we can all take to intervene and do everything within our powers, to not have this all to likely future come about. So, I returned to GePeTo with this question:Can you provide me with three possible quotes that will leave the readers inspired to take action? * “The greatest threat to our planet is the belief that someone else will save it.”—Robert Swan, OBE, Polar ExplorerA reminder that individual and collective action is crucial; every step we take matters in protecting our world.* “The climate crisis has already been solved. We already have the facts and solutions. All we have to do is to wake up and change.”—Greta ThunbergA call to awaken to the solutions already within our grasp, urging each of us to act with awareness and purpose.* “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”—Jane GoodallA powerful reminder that we are all agents of change, able to make choices that contribute to a better, more sustainable future.Unleashed - W. Bradford Swift is a reader-supported publication. I’m just one guy who loves our planet & the people who live on it. Please subscribe! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Nov 7, 2024
20 min
Eating Stress and Challenges Like Energy Bars Fueling Our Creative Journeys
Hello, aspiring authors and creative souls!Today, we’re diving into a concept that has the power to transform how we approach life’s inevitable challenges. Inspired by Brian Johnson of Heroics, we’ll explore the idea of “eating stress and challenges like an energy bar.” Yes, you read that right! Just as an energy bar provides nourishment and a burst of energy during physical exertion, challenges and stress can fuel personal growth and resilience when we embrace them with the right mindset.We all know that the creative journey can feel like a constant uphill battle. Whether you're staring down a blank page, facing rejection, or struggling to balance life with your creative passions, the challenges are real. But what if I told you that those very challenges—yes, the stress, the setbacks, the frustrations—could be the fuel that drives your success? Inspired by insights from thought leaders like Todd Henry (Die Empty​) and Stephen King (On Writing​), we’ll explore how you can turn life’s challenges into an energy source for your growth and creativity.Think about it like this: You wouldn’t run a marathon without fueling your body, right? Similarly, you shouldn’t expect to reach your creative peak without turning life’s obstacles into the nourishment you need to thrive. Whether you're working on your first manuscript or trying to break through a creative block, challenges aren't roadblocks—they're energy bars for your mind and spirit.Embrace Stress as Fuel, Not as a Stumbling BlockStephen King reminds us in On Writing that fear and self-doubt are universal for all writers, even the most successful​. He writes, “You can, you should, and if you’re brave enough to start, you will.” This isn’t just about surviving stress—it's about thriving because of it.Let’s dive into how we can adopt this mindset.Transformative Mindset: Shifting Your PerspectiveOne of the most powerful shifts you can make as a creative is to see challenges not as obstacles but as opportunities for growth. Ray Dalio in Principles teaches us the importance of embracing reality​. When you adopt this mindset, every moment of self-doubt or frustration can be reframed as a lesson. Stutz reminds us that pain is one of life’s unavoidable realities—particularly for creatives. Instead of resisting the pain of criticism, rejection, or failure, see it as an integral part of the creative process that strengthens your resilience and sharpens your skills. Every rejection letter or setback is not a roadblock, but a stepping stone to success.Thought-Provoking Question: Can you recall a time when a creative challenge led to unexpected personal growth? How did it shift your perspective?This reframing technique is essential for aspiring authors. Every rejection becomes a stepping stone to success. Remember, every best-selling author has a drawer full of rejections!Now, let’s get into the real heart of it. If you're ready to truly transform how you approach stress and challenges in your creative journey, join us by becoming a paid subscriber to unlock the remaining insights in this article…. But wait! This is where I would normally place a Paywall, but I’m not going to today. I want all of my readers to enjoy and hopefully benefit from the entire article and podcast, so let’s continue.Action-Oriented Engagement: Face Challenges Head-OnSteve Chandler in Creator emphasizes that the true superpower isn’t just creativity but the courage to face challenges​. For authors, this means showing up every day, even when the inspiration isn’t there. Don’t wait for motivation—create it by engaging with your work. Uncertainty, as Phil Stutz points out, is inevitable. Writing a book, like any creative pursuit, is full of unknowns—how it will be received, where inspiration will lead, or if it will ever feel "done." Instead of fearing uncertainty, learn to embrace it. The key to success is not in avoiding the unknown but in acting boldly despite it.Thought-Provoking Question: What is one creative challenge you’ve been avoiding? How can you take the first small step toward actively engaging with it today?For instance, if you're stuck in the middle of a manuscript, set a timer for 15 minutes and commit to writing without stopping. Action sparks momentum.Resilience: Building Strength Through AdversityResilience is the bedrock of creative success. As Todd Henry reminds us, every setback is an opportunity for a comeback​. For aspiring authors, this might mean learning from rejection letters and using feedback to improve your work. Stutz’s third reality, constant work, fits perfectly here. Creativity demands continuous effort—there’s no finish line. Writing, editing, and refining your craft are ongoing processes that require dedication day in and day out. Embracing this truth will empower you to keep pushing forward, knowing that each small step is part of the larger creative journey.Stephen King reminds us that resilience is built not by avoiding hardship, but by facing it head-on. His own journey as a writer was filled with countless rejections, but instead of letting those define him, he used them as fuel to keep improving. The key is to see adversity not as something to fear but as an essential part of the creative process—one that shapes you into a stronger, more determined writer. Embracing setbacks as opportunities for growth is what enables creatives to thrive in the long run.Example: If your manuscript has been rejected multiple times, take a step back and ask: What can I learn from this feedback? Rather than seeing it as a blow to your confidence, see it as a tool to sharpen your skills. Every “no” gets you closer to the right “yes.”Energy Management: Balancing Stress and CreativityIt’s not just about embracing stress—it’s about managing it wisely. Rick Rubin, in The Creative Act, speaks to the importance of balancing creativity with self-care​. Just like an energy bar provides a balanced boost, creatives need a balanced approach to stress and self-care. Prioritize sleep, mindful breaks, and physical health to keep your creative energy high.Thought-Provoking Question: How do you practice self-care during times of creative stress? What small changes can you make to improve your well-being?The Write On Purpose process reminds us that sustainable creativity comes from self-awareness and balance​. Taking time to recharge ensures that when you do sit down to write, you have the energy to bring your best work forward.Growth Mindset: Embracing Continuous LearningFinally, adopt a growth mindset. As Cal Newport explains in Deep Work, those who cultivate the ability to focus deeply on their work, while embracing challenges, will thrive in their craft​. For aspiring authors, this means constantly learning from your experiences and refining your process. Don’t be afraid of change—it’s often where the most growth happens.Thought-Provoking Question: What’s one lesson you’ve learned from a recent creative challenge, and how has it helped you grow?Tim Grahl, in Running Down a Dream, reminds us that no creative journey is smooth​. The only way to fail is to stop. Success isn’t about avoiding stress—it’s about using it to fuel your progress.Final Thoughts: Transform Stress Into Your Creative FuelBy shifting your mindset, embracing resilience, managing your energy, and committing to continuous growth, you can turn every challenge into a source of fuel for your creative journey. Remember, every obstacle is an energy bar waiting to be unwrapped—packed with the potential to push you toward your creative goals.If you’re ready to go deeper into these ideas and apply them directly to your personal and professional life, become a paid subscriber today and unlock the rest of the insights designed specifically for authors and creatives like you.Call to Action: If you found value in this article, share it with fellow creatives! Let’s build a community that turns stress into strength and thrives on challenges.Thanks for reading Unleashed - W. Bradford Swift! This post is public so feel free to share it. And I’d love to hear your thoughts—what’s the biggest challenge you’ve turned into fuel for your creative journey?Stay inspired, stay resilient, and remember: challenges are just energy bars waiting to be devoured.Brad, Your Write On Purpose Coach This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Oct 25, 2024
13 min
Waiting to be Rescued? Why Your Community Holds the Key to Surviving the Climate Emergency
As I write this, it’s Thursday, October 10, exactly two weeks since Hurricane Helene slammed into the western part of my home state of North Carolina. As I sit outside my local Ingles, enjoying a bright, brisk afternoon, it almost feels like any other day. People stroll in and out of the store, chatting, running errands, as though nothing out of the ordinary had happened just 14 days ago. My dog, Rascal, is by my side, and I’m using the store’s wifi—still waiting for the internet in my home office to come back.But two weeks ago, a store of the same brand was anything but peaceful. In the wake of Helene, the scene inside the Candler Ingles was straight out of a dystopian movie. My daughter, Amber, and I, along with my two grandkids, three-year-old Logan and one-year-old Piper, had ventured out in search of basic supplies—food, water, gasoline, anything we could find. The parking lot was packed to overflowing, and inside, it was a crush of people, all grappling with the same overwhelming need. The store’s systems were down—no credit cards, only cash, and only a few working registers. Yet despite the strain, there was a surprising sense of calm, a kind of quiet determination as people lined up, waited for hours, and helped one another through the chaos.We spent over three hours in line that day, clutching what little we could find, surrounded by faces that, like ours, were tired, anxious, and uncertain. In moments like these, it becomes clear that while hurricanes like Helene devastate communities, they also reveal something essential: the strength we find in each other when systems we have counted on and taken for granted fail.Now, two weeks later, the immediate crisis has passed in my area of Hendersonville/Flat Rock though it’s still tenuous in Asheville and Candler where my daughter live. The roads are mostly cleared, the power is back on, and people have begun to return to their routines. But sitting here, I can’t shake the feeling that we’re living in the calm between storms—not just weather storms, but the larger, looming crisis of climate change that threatens to bring more disasters like Helene, more frequently and with greater intensity. I’m skeptical that our political system is equipped to solve this crisis—actually more than skeptical, I’m resigned that indeed our political system itself needs a major revamping/redesign. We’ve seen too many promises unkept, too much gridlock, two parties more bent on making each other wrong than actually serving “we the people.” But if there’s one thing those five days without power, limited water, and no communication taught me, it’s that we can’t wait for someone else to come to the rescue. It’s in our local communities, in the everyday connections we have with one another, that we find real strength. The chaos inside Ingles wasn’t just about survival—it was about people quietly pulling together in the face of something bigger than themselves.As I reflect on this, I realize that the solutions we need to face climate change may not come from the top down, but from the bottom up. It starts with us—here, in our communities. It starts with how we respond, how we rebuild, and how we come together to create something more resilient for the future.Facing Reality and Moving Forward TogetherThe night Hurricane Helene hit, my daughter Amber called me in a panic—water was seeping through the walls into her basement, and it wasn’t slowing down. I packed a bag, headed over to her house, and we spent the next several hours in an exhausting effort to keep the water at bay. With a wet vac and sheer determination, we took shifts vacuuming up the water, trying to stay ahead of it as the storm raged outside. The walls of her basement felt like they were crying out from the pressure of the rising water, and as the hours passed, the task began to feel hopeless…and yet we persisted.By 3 a.m., the power finally gave out. The vacuum stopped, the lights went dark, and we stood there in the silence, exhausted and facing the reality of our situation. We had done all we could, but without power, we were out of options. It was a humbling moment—standing in that flooded basement with the water gathering around our feet, realizing that no matter how hard we worked, there were forces beyond our control.But as overwhelming as it was, it didn’t feel like defeat. In fact, it was in that moment of surrender that we found clarity. We couldn’t stop the water without power, but we could still make a plan. We talked about what we could salvage, how we would clean up, and what steps we’d need to take once the power returned. What started as a desperate attempt to control the uncontrollable turned into a lesson in adaptation, in facing the constraints of reality without giving up.That’s what resilience looks like—not the absence of struggle, but the willingness to face it head-on and adapt. Amber and I couldn’t stop the storm, but we could prepare for what came next. We could move forward, even if it meant letting go of what we couldn’t save.In many ways, this experience mirrors what we need to do on a larger scale in response to the climate crisis. We can’t control the storms, but we can control how we prepare, how we come together to support one another, and how we rebuild in their aftermath. Just as Amber and I found strength in each other that night and the following days, our communities can find strength by working together—not just in moments of crisis, but in the long, slow work of building something more sustainable.The reality we face is daunting. Climate change is here, and it’s not going away. But just as we found a way to keep moving forward after Helene, we can find ways to move forward as communities, creating systems that are more resilient, more adaptable, and more capable of withstanding the challenges ahead. It starts with acknowledging the reality of our situation and working together to find solutions—solutions that aren’t dependent on the whims of politicians, but on the strength of local communities.Next Steps: Building Resilient and Regenerative CommunitiesThe storms are becoming more frequent, more intense. Climate scientists have linked Hurricane Helene’s devastation directly to human-caused climate change. Research shows that warmer sea surface temperatures fueled the storm, increasing its rainfall by about 10% and intensifying its winds by 11%​ (Climate Fact Checks). Helene’s rapid intensification and the catastrophic inland flooding it caused are now more common as a result of global warming. Experts warn that storms like this, and Hurricane Milton currently hitting Florida, will only become more frequent as temperatures continue to rise.These storms aren’t isolated events—they’re part of a larger, climate-driven pattern that we can no longer ignore. But we don’t have to be powerless. While we can’t prevent the next hurricane, we can build resilience into our communities to withstand the challenges ahead. And beyond just adaptation, we must turn our focus to reversing the damage of climate change. This means thinking both locally and globally—taking immediate action while contributing to broader, long-term solutions.We can start by regenerating local ecosystems. This could mean reforestation, restoring wetlands, or turning underused spaces into community gardens—all actions that help absorb carbon and restore biodiversity. It’s about building resilience from the ground up while actively working to heal the planet.Reducing community carbon footprints is another critical step. This includes shifting to renewable energy sources, encouraging energy-efficient practices, and supporting local policies that drive sustainable development. Small-scale solar or wind projects can reduce dependence on fossil fuels and can be initiated within neighborhoods. Communities can also implement local composting and recycling initiatives to reduce waste, ultimately lessening the burden on larger infrastructures.While acting locally, we can also amplify our impact globally. Joining international climate initiatives or advocating for stronger policies can send a powerful message. Support for global reforestation projects or carbon offset programs allows communities to engage in reversing climate change beyond their immediate borders.It’s time to think beyond just surviving the next storm and start creating systems that can weather not just the physical storms, but the social and economic ones as well—and actively contribute to reversing the forces that created them. And that means taking action now—before the next crisis hits.Whether it’s creating local food systems, setting up renewable energy projects, regenerating ecosystems, or advocating for global climate solutions, we have the power to create change. We don’t need to wait for someone to come save us. The strength we need is already here, in our communities, in the relationships we build, and in the actions we take.One way my wife and I are stepping into this work is through a local initiative called Community After Hours. This weekly gathering brings together individuals of all generations—Millennials, Gen X, and Gen Z, and yes us Baby Boomers as well—to reimagine the future of work, community, and sustainability. Starting on October 17, we’ll meet every week at Highland Lake Cove in Flat Rock, NC, for open discussions, live music, food, and a chance to explore collaborative solutions to the challenges we face.We believe these gatherings can spark meaningful change—by creating a space for conversations that matter and co-mentoring across generations, we can find local solutions to global problems like climate change. Whether it’s planning for local food systems or discussing sustainable business practices, our goal is to foster resilience and creativity in a time of uncertainty.If you’re in the Flat Rock or Hendersonville area, we’d love for you to join us. This is a free event designed to build connections and inspire action. For more details, visit Community After Hours. Let’s re-imagine the future together.The Time to Act is NowThe storms are growing stronger, and the challenges we face are immense. But so is our ability to respond. What Hurricane Helene has taught me is that the power to create change doesn’t come from waiting for someone else to act—it comes from what we choose to do in our communities, today.We can no longer afford to think small. Each of us has a role to play in reversing climate change and creating resilient, regenerative communities. Whether it's joining local efforts like Community After Hours, starting your own community initiative, or making sustainable choices in your everyday life, every action matters.It starts with conversations. It starts with connection. It starts with us.The future we want won’t come from the top down—it will be built from the ground up, by people like you, people like us, who are committed to acting now, in the face of uncertainty. This is our moment to step forward, to create, and to lead.Together, we have the power to build communities that are stronger, more connected, and more capable of facing whatever comes next. The work is hard, but it’s meaningful. It’s about leaving a legacy of hope, of action, and of resilience for the generations that will follow us.So I invite you to join us. Wherever you are, take that first step. If you’re local, come to Community After Hours—let’s reimagine the future together. And if you’re not, start where you are, connect with those around you, and begin building the change we all need.Life is a conversation, so let’s get to creating a life where we move from surviving to thriving. Click the button below to leave a comment—I’d love to hear your thoughts. And if this message resonated with you, please share it with others. The more of us who join this conversation, the more impact we can have.The time to act is now. Let’s get to work.Unleashed - W. Bradford Swift is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Oct 11, 2024
18 min
Unlocking the Call to Write: A Journey of Expression, Growth, and Purpose
This is a free preview of a paid episode. To hear more, visit wbradfordswift.substack.comArt of Beginning DeepAs an aspiring author or creative, you’re likely familiar with the excitement of starting a new project. The blank page holds endless possibilities, yet that same page can also be daunting, filled with the weight of expectations, fear of failure, and the challenge of finding your unique voice. But what if I told you that your journey from blank page to published work doesn’t have to be a solitary or overwhelming experience? What if there were ways to transform this journey into an inspired and systematic adventure, deeply rooted in wisdom from some of the greatest thinkers and most effective practices available?By blending the insights from James Clear's Atomic Habits with the transformative power of my Write On Purpose Process, this article/podcast episode is designed to guide you through the key principles that can make your writing journey not just successful, but also profoundly meaningful. Whether you're struggling with consistency, feeling disconnected from your purpose, or simply seeking a more structured approach, the combination of these strategies can help you unlock your potential and sustain your creative efforts.And yes, what follows will also be helpful if you are one of the many people who don’t yet consider themselves an “author” because you have completed a book or had anything published, so read/listen on.The Power of Tiny ChangesThe first principle we’ll explore is the power of tiny, incremental changes—a concept masterfully articulated in Atomic Habits. Clear suggests: "habits are the compound interest of self-improvement," meaning that even the smallest efforts, when consistently applied, can lead to remarkable growth over time. For an author, this could mean writing just a few hundred words every day. Over a year, those small daily efforts could easily result in a complete manuscript. By shifting your focus from the intimidating goal of finishing a book to the more manageable task of writing a little bit every day, you can create a sustainable and rewarding writing habit.Embrace Systems, Not Just GoalsClear also emphasizes the importance of focusing on systems rather than just goals. As he puts it: "You do not rise to the level of your goals; you fall to the level of your systems." This philosophy can be particularly liberating for writers. Instead of being paralyzed by the enormity of completing a book, you can develop a consistent writing routine—a system that becomes a natural part of your day, just like brushing your teeth or eating breakfast. By embedding writing into your daily life, you shift from being someone who wants to write to someone who does write, every single day.Identity and BehaviorAnother key insight from Atomic Habits is the connection between identity and behavior. Clear argues that real change happens when we change our identity—the way we see ourselves. If you start to see yourself as a writer, rather than someone who wants to write, you’ll find it easier to develop and stick to your writing habits. This aligns perfectly with the Write On Purpose Process, which encourages you to embrace your role as an author. Writing then becomes not just something you do, but a core part of who you are.The Write On Purpose ProcessThe Write On Purpose Process is a framework I’ve developed over the past several years to guide you through the stages of bringing your ideas, stories, and wisdom to life. It’s rooted in the belief that writing isn’t just about producing a book, but about the personal transformation that happens along the way. It’s all about how to win the inner game of being an author which may include when you don’t feel like you are an author…not yet.Whether you’ve dreamed of writing for years or simply feel called to share something meaningful, this process encourages you to take small steps that build confidence and momentum. You’ll start by answering that inner call to write—learning to overcome resistance, set achievable goals, and commit to the journey of self-expression. Along the way, you’ll face challenges, but with the right support and a sense of purpose, those challenges become opportunities for growth.If you feel a pull to explore this journey, I invite you to join the upcoming Write On Purpose Masterclass starting Monday, November 28th. You’ll experience key aspects of the process firsthand, even if you're just beginning to discover your voice. Click the link below to register.Unlocking the Rest of the GoldYou’ve now tasted the first nuggets of wisdom on this transformative journey. But this is just the beginning. To dive deeper into these insights and learn how to fully integrate the Atomic Habits principles with the Write On Purpose Process, consider becoming a paid subscriber. As a member, you’ll gain access to the rest of this guide—packed with practical steps and additional wisdom that you can apply directly to your writing and creative endeavors. We’re building a valuable body of insightful articles specifically designed to empower aspiring authors and other creatives. Your story is worth telling, and you have the power to tell it. Let’s take the next steps together. Embrace the journey, trust the process, and write on purpose.
Sep 27, 2024
9 min
Follow the Money: How Billion-Dollar Campaigns Are Dividing America
Follow the Money: The Cost of Democracy or the Price of Division?Every four years, billions of dollars pour into U.S. elections. In 2020, more than $14 billion was spent on campaigns—an astronomical figure for any democracy. We’re often told that these funds are essential to the democratic process, that they help candidates communicate their ideas and reach the people. But in reality, what are we getting for our money? And at what cost?As we trace the flow of political dollars, one thing becomes clear: the real beneficiaries aren’t the voters. Instead, the system perpetuates deeper division, entrenching a political class that serves those who can pay for influence, rather than “We the People.”Following the Money: Who Really Profits?When you dig into the campaign spending breakdown, it’s clear that much of the money is spent on divisive ads, consultants, and media buys. These tools are used not to inform voters, but to manipulate them—stoking fear, anger, and resentment. Negative ads dominate the airwaves and online spaces, creating an environment where tribalism thrives and civil discourse withers.In the 2020 election cycle, out of the total $14 billion spent, around $2.6 billion came from outside spending, including Super PACs. These entities can raise and spend unlimited amounts of money, often funded by wealthy individuals, corporations, and labor unions, which accounted for nearly 18% of the total spending. Meanwhile, small-dollar donations from individual voters also contributed, but the influence of private money and large donors remains dominant in U.S. elections. This influx of private funds steers the political process toward the interests of the wealthiest contributors, complicating efforts for campaign finance reform.Political campaigns have become multi-billion dollar enterprises, not designed to unite a country but to amplify the voices of those who already hold power. As more money floods into politics, the influence of average voters diminishes. Those who can write the biggest checks gain the most access to candidates, shaping policies to favor the wealthy and powerful while leaving ordinary citizens behind.Wisdom Nugget: "The first and best victory is to conquer self." — PlatoContext: Plato believed that personal integrity and self-governance are at the heart of building a just society. In a world where money so often drives politics, citizens can start by reclaiming their own power and striving to act with wisdom and integrity, resisting the temptations of fear and division.The Role of Dark MoneyA significant part of this system operates in the shadows—through dark money. These are funds funneled into politics through nonprofit organizations that are not required to disclose their donors. This secrecy allows billions to flow into campaigns without voters knowing who is influencing their politicians. Dark money organizations often act as intermediaries for corporations and wealthy individuals who wish to shape policy from behind closed doors. The lack of transparency adds another layer of corruption to an already bloated system, making it difficult for voters to understand where candidates' loyalties lie.Wisdom Nugget: "The world is my country, all mankind are my brethren, and to do good is my religion." — Thomas PaineContext: Paine’s words remind us that the impact of wealth and influence on politics doesn’t have to erode our broader sense of humanity. We can choose to align ourselves with principles that transcend self-interest and wealth, embracing a collective responsibility for the common good.What Do We Get in Return? Division, Distrust, and Voter DisengagementAfter all the money is spent, what do we, as a society, receive? Rather than policy solutions that address the needs of everyday people, we get an increasingly polarized nation. The constant barrage of divisive messaging reinforces an "us versus them" mentality, making compromise and collaboration seem impossible.Campaign spending often alienates voters, as studies have shown that the relentless negativity of ads can lead to cynicism. This is particularly true among younger and disenfranchised voters, who are left feeling that their votes don't matter in a system driven by wealth and corporate interests. As voter apathy grows, turnout decreases, especially in marginalized communities, and the political process becomes less representative of the population. Instead of inspiring participation, excessive campaign spending drives disengagement, weakening the core of democracy itself.The result is not just political gridlock but a populace that is more distrustful of government, each other, and the democratic process itself. Voter apathy grows as people feel that their voices are drowned out by corporate interests and wealthy donors. In many ways, this excessive spending deepens the cracks in the foundation of our democracy, eroding trust in the system itself.Wisdom Nugget: "When we are no longer able to change a situation, we are challenged to change ourselves." — Viktor FranklContext: In the face of a political system that seems overwhelming and divisive, Frankl’s message is that true power lies in how we choose to respond. While we might feel disconnected from policy decisions, we can change our mindset and focus on building communities based on unity, compassion, and understanding.Campaign Spending’s Impact on Policy-MakingThe influence of money in politics doesn’t end on election day. After the ballots are counted, the politicians elected with the help of massive contributions often feel beholden to their biggest donors. This leads to a post-election world where policy decisions are driven by the interests of those with the deepest pockets, rather than the needs of the general public.For instance, wealthy donors and corporations often lobby for tax breaks, deregulation, or policies that benefit their industries, regardless of the broader social impact. This can result in skewed policies that prioritize corporate profits over public health, environmental sustainability, or economic equity. The cycle of money-driven politics feeds back into itself, reinforcing inequality and widening the gap between the powerful and the average citizen.A landmark 2014 study by Martin Gilens and Benjamin Page confirms this. Their research analyzed nearly 1,800 policy decisions over two decades and found that economic elites and business interest groups had a substantial impact on U.S. government policy, while average citizens and mass-based interest groups had almost no independent influence. In short, when the preferences of the wealthy conflict with those of the general public, it is the elites' interests that prevail. The study paints a troubling picture of American democracy, suggesting that it functions more like an oligarchy, where wealth dictates policy outcomes rather than majority rule. This reinforces the idea that the current system overwhelmingly serves the affluent, further sidelining the voices of everyday Americans.And that study is ten years old. Do you think our situation has gotten better or worse in the last decade? Comment below.A Look at Alternatives: What If We Tried Something Different?If we were to step back and rethink how we support our political system, what would that look like? There are already ideas being floated that could help us create a political process that actually serves the people—without the toxic influence of money.Public Campaign FundingOne of the most promising ideas is publicly funded elections. In this system, candidates receive funding from the public, allowing them to focus on their policies rather than fundraising. It also levels the playing field, giving newcomers and those without connections to wealthy donors a fair shot. Several U.S. cities and states, like Maine and Seattle, have already experimented with this approach, and it’s proven to be effective at reducing the influence of big money.Wisdom Nugget: "The wise man does not lay up his own treasures. The more he gives to others, the more he has for his own." — Lao TzuContext: Lao Tzu’s wisdom speaks to the value of collective responsibility. In the context of publicly funded campaigns, it echoes the idea that when we all contribute to a fair and open political system, we all benefit, creating a more balanced and just society.Ranked-Choice VotingRanked-choice voting (RCV) offers another alternative to the divisive winner-take-all system. In RCV, voters rank candidates in order of preference. This reduces the incentive for negative campaigning, as candidates need to appeal to a broader base to be successful. It encourages more constructive political discourse and less mudslinging.Crowdocracy: A Radical IdeaWhat if we took things a step further? In a system like Crowdocracy, the decision-making power would shift away from a small political elite and into the hands of the people. In this model, decisions are made through a collaborative process that involves the entire population, leveraging the collective wisdom of society.Crowdocracy rejects the notion that politicians, influenced by lobbyists and donors, know best. Instead, it seeks to harness the knowledge, experience, and creativity of everyone. It’s a bold vision, but one that could offer a path toward a more inclusive, representative, and transparent political process. I'll explore this concept more deeply in a future article, but for now, it’s worth considering how innovative ideas like Crowdocracy could help us break free from the cycle of money-driven politics.A Call for ChangeIt’s time to ask ourselves: is this the best we can do? Can we continue to justify spending billions of dollars on political campaigns that often lead to division and disillusionment? Our hard-earned dollars could be used in ways that directly serve the people—improving education, healthcare, infrastructure, or addressing climate change. Instead, they fuel a system that often works against the interests of ordinary citizens.Wisdom Nugget: "Great things are not done by impulse, but by a series of small things brought together." — Vincent Van GoghContext: Though systemic change can seem daunting, Van Gogh’s wisdom reminds us that progress is made through consistent small actions. Each voice, each vote, each act of advocacy matters in the movement toward a more equitable political system.The path forward requires radical thinking, bold ideas, and a willingness to embrace alternatives that prioritize people over profits. As we follow the money, we must also follow the consequences it leaves in its wake—and work together to build a political system that truly serves us all.Unleashed - W. Bradford Swift is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit wbradfordswift.substack.com/subscribe
Sep 20, 2024
17 min
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