Show notes
Most Shopify brands don't have a traffic problem. They have a conversion problem.After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.You’ll learn:The product page mistakes making customers hesitate before buyingWhy great products fail without trust, proof and clear positioningHow reviews, content and social proof influence purchase decisionsWhy your mobile experience could be losing potential customersThe biggest friction points stopping visitors from convertingHow successful Shopify brands continuously improve conversion ratesNick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.In this episode:(00:00) - Why Shopify stores lose sales(01:42) - The 4 questions every customer needs answered(02:37) - Mistake #1: Product pages that don't help customers buy(05:05) - Mistake #2: Lack of trust and price justification(07:38) - Mistake #3: Poor product photography(11:21) - Mistake #4: No clear differentiation(12:00) - Mistake #5: Website friction killing conversions(13:09) - Mistake #6: Ignoring mobile-first shopping(15:36) - Mistake #7: Not A/B testing your Shopify store(21:04) - Final Shopify conversion takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
