Show notes
Your Shopify discount strategy could be costing you sales and profit.Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS.Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal?In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin.You’ll learn:When free gifts outperform traditional discountsHow to use spending thresholds to increase average order valueWhy some promotions train customers to wait for salesHow to run BOGO offers, quantity breaks and tiered discounts effectivelyThe biggest discounting mistakes Shopify brands makeCharlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability.In this episode:(00:00) - Free gifts vs discounts(03:45) - How free gifts can increase AOV by 30%(05:05) - Finding the right free gift threshold(06:35) - What gifts should you offer customers?(10:10) - Mystery gifts and digital gifts(15:10) - Free gifts vs traditional discounts(20:10) - Automating Shopify discounts and offers(25:20) - Tiered gifting to increase customer spendFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:506 - Extended 30-day free trial on Shopify apps with code WWS.Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
