Show notes
This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!Key takeaways:0:00 Introduction1:06 About Dom McGregor2:23 How social media has changed and the challenges brands face today 5:19 What to look for in a brand when acquiring a Shopify business8:05 The opportunities from omni-channel marketing11:12 The evolution of social media platforms16:11 What platforms to start on when starting out23:51 How to get brand messaging and content rightFollow Dominic here: https://www.linkedin.com/in/dpjmcgregor/Fearless adventures: https://www.fearlessadventures.co.uk/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show