Show notes
This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!Key Takeaways:0:00 Intro1:36 About Marin3:50 Foundations of a successful Shopify store6:18 What channels you should be using for paid social advertising10:46 Creating compelling marketing campaigns20:22 Paid social strategies you should consider24:48 How much to put in each marketing channel28:50 Calculating Customer Attribution38:20 Thoughts on Meta’s ThreadsMarin’s Twitter - https://twitter.com/IstvanicMarinInspire Agency - https://inspiredigitalgroup.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show