<p>The American Poet Robert Frost said, "no tears in the writer, no tears in the reader". Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memorable human connections. Listen to my conversation with Rob on why he believes seeing brand language as an art form matters.</p>

23. Why Legitimation Matters

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.

And to re-establish relevance you need someone with vision and drive to explain why it matters.

These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.

Get in touch with Michael using the email podcast@whyitmatters.co.uk

Or follow him on Instagram @ _whyitmatters_