Who's Really the BOSS?
Who's Really the BOSS?
Marcus Dillon, Rachel Dillon
"Who's Really the BOSS?" highlights the joys and challenges of running a CPA firm with your spouse or family. From hiring and terminating to improving capacity, cash flow, and culture, our conversations cover leadership, operations, and current accounting industry challenges. Our mission is to strengthen families and accounting firms by helping listeners avoid the mistakes we have made, so they can lead and live happily ever after.
Planning Team Retreats That Actually Drive Results
Rachel and Marcus break down their year-end team retreat planning process, from the leadership framework they used to set 2026 goals to the logistics of bringing 25+ remote team members together. They share what they celebrate with their team, why financial transparency has built trust, and how they structure two days to focus on relationships rather than technical content. After doubling revenue through two acquisitions and organic growth, they explain why their 2026 focus shifts from "growth, not comfort" to "lead change, create impact."Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (00:58) - Team Retreat Overview (04:15) - Leadership Planning Framework (13:08) - Retreat Logistics and Preparation (22:45) - Additional Retreat Activitiesy (32:31) - Spouses and Team Bonding (35:02) - Cost-Effective Team Events (35:53) - Leadership Team Goals and Transparency (39:01) - Retreats and Team Structure (40:16) - Team Changes and Vision Alignment (42:14) - Future Direction and Goals (54:06) - Wrapping Up and Looking Ahead
Dec 22, 2025
59 min
Niching Down and Scaling Up
Nick Liguori shares how he transformed his New Hampshire accounting firm into a med spa specialist, growing to seven employees and approaching $1 million in revenue within five years. He discusses the strategic decision to niche down despite losing legacy clients, implementing Team of Three for better delegation and scalability, and cutting client onboarding time from 60 days to 30 days. Nick also reveals his pricing evolution from $200/month packages to $2,000+ premium services, plus how industry specific conferences can generate better ROI than traditional marketing.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (01:03) - Nick's Background and Firm Overview (01:49) - Best Advice Ever Received (04:06) - Finding a Niche in the Med Spa Industry (09:42) - Marketing Strategies for Med Spa Clients (15:47) - Service Tiers and Team Structure (24:47) - The Role of Keeper in Streamlining Processes (28:41) - Future Goals and Revenue Targets (30:29) - Reducing Client Onboarding Time (35:43) - Reflections on Starting a Firm (37:02) - Pricing Evolution and Onboarding Fees (40:20) - Benefits of Working with Collective by DBA
Dec 8, 2025
44 min
Leading Change, Creating Impact: Highlights from Gather 2025
Marcus and Rachel recap Gather 2025, their fall event that brought 105 firm owners, leaders, and team members together in Grapevine, Texas. They walk through the four Ps framework for change management (purpose, picture, plan, and part) and share highlights from sessions on KPIs, firm valuation, AI agents, and collaborative problem-solving.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (01:45) - Event Details and Attendees (04:05) - Feedback and Highlights (09:10) - Upcoming Events (10:57) - Opening Session Insights (18:22) - Change Management Framework (23:14) - The Four Ps of Leading Through Change (24:53) - Importance of Defining Roles in Change (25:50) - Reflecting on Past Change Management (27:46) - Challenges for Leaders in Communicating Change (28:49) - Personal and Team Leadership in Change (29:36) - Event Recap: Setting the Stage for Success (32:48) - Diving into KPIs and Firm Performance (35:40) - Case Studies and Mastermind Groups (40:38) - Firm Challenges and Collaborative Solutions (44:24) - Innovative Use of AI and Technology (49:27) - Concluding Thoughts and Future Plans
Nov 24, 2025
55 min
$50K to $1.1M: Building a Firm with Your Spouse
James and Cindy Buss join Rachel and Marcus to share their 20-year journey building Buss CPA in Hartford, South Dakota, from surviving the 2008 recession to transforming their business model around fixed-fee engagements. The conversation covers their transition from hourly billing to monthly recurring revenue, navigating price increases, building a committee-based client acceptance process, and what it's really like when the operations manager gives her retirement notice years in advance. Both couples offer candid insights about communication, community support, and why treating clients well matters more than perfect execution.Learn More About Buss CPAhttps://busscpa.us/Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (00:38) - Meet James and Cindy Buss (02:55) - James Introduces the Firm (06:50) - Cindy Shares Personal Life (19:41) - Cindy's Retirement Plans (23:21) - Evolution of the Firm (30:16) - Budgeting and Fee Structures (31:47) - Impact of Economic Downturns (33:25) - Goals and Initiatives (44:22) - Onboarding Fees and Client Management (49:35) - The Importance of Community and Peer Networks (59:31) - Conclusion and Final Thoughts
Nov 10, 2025
1 hr 1 min
Hiring for Integrity: Building Your Dream Accounting Team
Fletcher Wimbush from Discovered.AI joins the show to tackle one of the biggest challenges facing CPA firms today: finding and hiring quality talent. Fletcher shares his proven interviewing techniques, including the career performance history interview, strategic reference checking, and assessment tools that help predict candidate success. Learn why integrity trumps experience, how to compress your hiring timeline to just five days, and why becoming an "employer of choice" requires more than just offering remote work options.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (00:53) - Fletcher's Background and Experience (02:38) - Best Hiring Advice (03:26) - Defining Integrity in Business (05:08) - Challenges in Talent Acquisition (06:29) - Techniques for Assessing Integrity (13:41) - Current Hiring Landscape (17:06) - Becoming an Employer of Choice (19:18) - Remote vs. In-Office Work (26:06) - Effective Interviewing Techniques (29:26) - Candidate Selection and Structured Interviews (31:57) - Key Interview Questions (36:04) - Reference Checks and Integrity (41:54) - Efficient Interview Process (48:39) - Final Thoughts and Resources
Oct 27, 2025
52 min
The Org Chart Advantage: Planning Your Firm's Future Team
Rachel and Marcus reveal how they use organizational charts as a strategic tool for firm growth at Dillon Business Advisors. They walk through their process of identifying bottlenecks, defining roles before hiring, and evolving from a chaotic "spider web" structure to their streamlined team-of-three model. Learn how mapping out future roles, including their new tax advisory service line and CSM assistant positions, helps them scale intentionally while maintaining client service quality and avoiding the trap of reactive hiring.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Introduction and Recap (01:26) - Strategic Growth and Acquisition (04:09) - Defining Roles and Responsibilities (06:29) - Identifying Bottlenecks and Capacity (10:56) - Additional Metrics (16:42) - Roles and Responsibilities (19:55) - Utilizing Part-Time and Remote Team Members (28:24) - Expanding Tax Advisory Services (37:04) - The Value of Clear Team Structure
Oct 13, 2025
47 min
Modernizing a 50-Year Legacy Practice
Tim Abbott shares his journey from merging his small practice into MJ Vanden Brook in 2012 to becoming the third-generation owner of the 50-year-old firm. He discusses two major acquisitions, including modernizing operations from clipboards to cloud technology, and reveals why keeping previous owners around for 2-3 years led to high client retention rates.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Introduction and Welcoming Tim Abbott (01:08) - Tim Abbott's Background and Firm Overview (02:50) - Team Structure and Work Environment (04:12) - Personal Life and Family (05:22) - Best Advice Received (06:48) - Journey to Business Ownership (08:13) - First Acquisition and Modernization Efforts (11:34) - Second Acquisition and Transition Challenges (18:49) - Client Transition and Relationship Management (20:49) - Lessons from Recent Acquisitions (22:15) - Challenges with Referral Sources (24:31) - Surprises Post-Acquisition (28:55) - Evaluating Buy vs. Build (33:51) - Current Goals and Initiatives (41:48) - Importance of Peer Relationships (45:53) - Looking Ahead: Future Plans (48:05) - Conclusion and Contact Information
Sep 29, 2025
49 min
The Four R's of Improvement Season: Recharge, Review, Refocus, Refine
Rachel and Marcus share their approach to "improvement season" - the strategic summer months between tax deadlines when most accounting firms slow down. They break down their four-part framework of recharge, review, refocus, and refine, revealing how they used this time to tackle everything from cybersecurity upgrades to team candor training after completing a firm acquisition. The duo candidly grade their own performance while discussing the challenges of maintaining momentum when team members are taking well-deserved vacations.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (00:55) - Family Updates (03:01) - Accounting Firm's Busy Season (03:44) - Improvement Season Concept (07:51) - Recharge: Rest and Relaxation Strategies (15:54) - Review: Analyzing Feedback and Performance (22:49) - Refocus: Aligning with Mission and Vision (24:56) - Refine: Setting Goals and Execution Plans (30:09) - Technology and Security Enhancements (36:29) - Soft Skills and Team Dynamics (40:41) - Client Alignment and Service Models (45:00) - Growth Strategies and Future Planning (51:12) - Conclusion and Final Thoughts
Sep 15, 2025
53 min
A CPA's Guide to Adding Financial Planning
Matt Kidd joins us and shares how he transformed a traditional 1040 firm into a hybrid practice offering both tax services and wealth management after acquiring a $400K firm at age 26. He breaks down the practical steps of adding an RIA to your CPA practice, from choosing between broker-dealers and registered investment advisories to navigating compliance requirements and team buy-in. Matt also discusses his strategy of trading high-volume tax clients for higher-value financial planning relationships and why the "good enough" mentality has been crucial to his firm's evolution.Connect with Matt Kiddhttps://www.blundenkidd.com/who-we-are/matthew-s-kiddhttps://www.linkedin.com/in/matthewkiddcpaIntroducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (01:39) - Matt Kidd's Background and Firm Acquisition (03:08) - Challenges and Changes in the Firm (04:34) - Social Director and Best Advice (08:45) - Firm Structure and Remote Work (10:37) - Expanding Services: Financial Planning and Wealth Management (13:48) - Client Conversion and Relationship Building (24:17) - Navigating Financial Advisor Relationships (29:46) - Understanding Financial Planning Routes (31:02) - Broker Dealers vs. RIAs (32:04) - Turnkey Asset Management Providers (TAMPs) (33:10) - Choosing the Right Financial Model (44:20) - Growth and Client Retention Strategies (47:49) - Networking and Professional Development
Sep 1, 2025
57 min
From $400K to $3.5M: What to Delegate When
Rachel and Marcus share their journey of learning when and how to delegate responsibilities as their firm grew from $400K to over $3M in revenue. They break down specific tasks that should be delegated at different revenue milestones, from administrative work in the early days to entire service lines as the business scales. The conversation covers common delegation mistakes, the importance of building processes before handing off responsibilities, and why thinking in terms of roles rather than individual people creates better outcomes for everyone.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Who's Really the Boss (02:19) - Transitioning to Empty Nesters (04:54) - Mastermind Group Insights (06:04) - The Art of Delegation (08:35) - Delegation Strategies and Examples (15:34) - Growth and Organizational Changes (17:31) - Early Delegation Experiences (28:53) - The Importance of Role-Based Org Charts (31:03) - Streamlining Operations for Better Client Service (36:09) - Shadowing and Training for Effective Delegation (38:59) - Evolving the Interview Process (45:22) - Onboarding Evolution and Best Practices (49:41) - The Role of Structure and Processes in Delegation (53:26) - Final Thoughts on Delegation and Growth
Aug 18, 2025
53 min
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