Who's Really the BOSS?
Who's Really the BOSS?
Marcus Dillon, Rachel Dillon
How We Landed 20 New Clients in 6 Months
57 minutes Posted Jul 20, 2026 at 11:00 am.
SponsorsDiscover.AI -  discover.ai Marcus and Rachel set a goal of 15 new monthly clients for all of 2026 — and blew past it by June, landing 20. They walk through the $101,415 in onboarding fees that came with those clients, why 85% of that growth traces back to referrals and existing relationships instead of paid marketing, and what a 75% jump in PTO usage tells them about their new flexible time-off policy.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app
Retreat Recap Setup
Mexico Travel Lessons
Goals And Metrics
New Client Wins
Onboarding Fees Breakdown
Tax Plan Adds
Flexible PTO Results
PTO Policy Evolution
Why Unlimited PTO
Onboarding Workflow
Two Week Onboarding
Where Clients Come From
Relationship Marketing Tips
Wrap Up And Contact
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SponsorsDiscover.AI -  discover.ai Marcus and Rachel set a goal of 15 new monthly clients for all of 2026 — and blew past it by June, landing 20. They walk through the $101,415 in onboarding fees that came with those clients, why 85% of that growth traces back to referrals and existing relationships instead of paid marketing, and what a 75% jump in PTO usage tells them about their new flexible time-off policy.Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisorsSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Retreat Recap Setup
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01:15) - Mexico Travel Lessons
(
03:07) - Goals And Metrics
(
07:22) - New Client Wins
(
14:22) - Onboarding Fees Breakdown
(
19:22) - Tax Plan Adds
(
20:17) - Flexible PTO Results
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23:14) - PTO Policy Evolution
(
26:31) - Why Unlimited PTO
(
28:36) - Onboarding Workflow
(
35:14) - Two Week Onboarding
(
41:19) - Where Clients Come From
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54:13) - Relationship Marketing Tips
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56:07) - Wrap Up And Contact