What started as a 100 day challenge - leading to two viral videos with over 2.3 million views, Dulma Altan breaks down the business of startups and the influencer marketing industry for her community on TikTok. As the founder of Makelane Masterclass, a private community of female founders with educational courses, she’s on a mission to demystify what it takes to run a successful business in hopes of inspiring the next generation of successful startup leaders.   Episode Highlights:  Consistency and vision is what matters when starting out - no matter what you’re doing. Failure is part of the process. You must go through trial and error to achieve true success.  Align your values with something that moves you!   Social Handles  Host: @iamejjames Guest: @iamdulma Show: whosoncontent | @therealdba   Produced by Dear Media.

Media trailblazer, Danielle Cadet discusses how an audience first strategy rooted in culture allowed her to build a career that honors and magnifies the many experiences of the audiences she creates for. This week’s What’s the Deal?! Explores the difference between “branded moments” and “moments brands can be a part of” and why the influencer industry needs both    Episode Highlights:  By honoring yourself, first, you can honor others in the work you do  Every opportunity you explore, prepares you for the next, even when you’re not looking for a new one Representative storytelling is the most impactful way to cultivate communities while uniting audiences, especially in entertainment    Social Handles  Host: @iamejjames Guest: @dbcadet Show: whosoncontent | @therealdba   Produced by Dear Media.

When you think of airlines, very few ignite joy and have a distinct culture; seen truly as a lifestyle than Delta Airlines. Brand Director, Shannon Womack discusses the power of content to unite and celebrate cultures with shared values and why Delta is always on content for their customers. Our What’s the Deal?! w/ NGP gives insight into how the content of powerful storytelling can unite audiences and cultivate community! Let’s just say, we’re giving you all the ways in which content is the leading builder and driver of today’s lifestyle brands.    Episode Highlights:  Content and intentional brand partnerships are key for Delta Airlines when building community  Learning the difference between Glass and Rubber Balls of Responsibility is how Shannon balances her high demanding career and her role as a Black woman, wife and mother  An effective digital and social media strategy can help brands maintain market share and relevancy in crowded industry and consumer spaces   Social Handles  Host: @iamejjames Show: whosoncontent | @therealdba   Produced by Dear Media.

Who’s on Content?! continues exploring the content of representation and diversification this time within the entertainment industry. EJ speaks with Diverse Representation (a global database of Black and Brown entertainment representatives) Founder and Lawyer, Jaia Thomas on the need for diversity in front of, but more importantly, behind the lens. NGP is back with another “What’s the Deal?!” segment discussing the power of using your platform to advocate for change, especially as the world continues to world.    Social Handles  Host: @iamejjames Guest: @jaiathomas  Guest Organization: @diverserepresentation Show: whosoncontent | @therealdba   Produced by Dear Media.

August is Support Black Business month and Executive Producer and Creative of the Netflix documentary, She Did That, and fellow Dear Media Podcaster, Renae Bluitt discusses the importance of representation and how Black entrepreneurs are rewriting their own narratives with the businesses they’re launching. NGP is also back with a What’s the Deal?! sharing tips for creators looking to support the small businesses they love.   Social Handles  Host: @iamejjames Guest: @iamrenaebluitt Show: whosoncontent | @therealdba   Produced by Dear Media.

As TikTok continues to be a leading social platform and search engine for a growing generation of creators, Director of Creator Community, Kudzi Chikumbu discusses how the platform’s community is the ultimate driving force behind its success.    Social Handles  Host: @iamejjames Guest: @kudzichikumbu Show: whosoncontent | @therealdba   Produced by Dear Media.

Pia Baroncini who’s designed for Revolve and Reformation, has always used the content of life for inspiration and motivation. Now, as the Host of Everything is the Best podcast; founder of her own clothing line, LPA; CMO of Ghiaia Cashmere and Co-Founder of Baroncini Import & Co, Pia’s intentional on sharing the content of life in order to inspire her community to live their best lives.    Social Handles  Host: @iamejjames Guest: @piabaroncini  Show: whosoncontent | @therealdba   Produced by Dear Media.

Stephanie Valentine, the powerhouse known as Glamzilla chats with EJ about how she uses her viral beauty content to inspire her community to love themselves, first!    Social Handles  Host: @iamejjames Guest: @glamzilla Show: whosoncontent | @therealdba   Produced by Dear Media.

Chef and Author, Adrianna Adarme founded her company, A Cozy Kitchen over 10 years ago when food content was not at the forefront of content marketing. After the pandemic, she’s excited her community is growing and thriving, one recipe at a time!    Social Handles  Host: @iamejjames Guest: @acozykitchen  Show: whosoncontent | @therealdba   Produced by Dear Media.

DBA talent, writer and advocate, Jazzmyne Jay discusses how she challenges in the spirit of unity through her content and platforms, while hoping to change the narrative around diversity needs in order to create truly inspiring content.  Social Handles  Host: @iamejjames Guest: @jazzmynejay Show: whosoncontent | @therealdba   Produced by Dear Media.