When you think of airlines, very few ignite joy and have a distinct culture; seen truly as a lifestyle than Delta Airlines. Brand Director, Shannon Womack discusses the power of content to unite and celebrate cultures with shared values and why Delta is always on content for their customers. Our What’s the Deal?! w/ NGP gives insight into how the content of powerful storytelling can unite audiences and cultivate community! Let’s just say, we’re giving you all the ways in which content is the leading builder and driver of today’s lifestyle brands. 

• Episode Highlights: 
  • Content and intentional brand partnerships are key for Delta Airlines when building community 
  • Learning the difference between Glass and Rubber Balls of Responsibility is how Shannon balances her high demanding career and her role as a Black woman, wife and mother 
  • An effective digital and social media strategy can help brands maintain market share and relevancy in crowded industry and consumer spaces

Social Handles 

• • Host: @iamejjames
  • Show: whosoncontent | @therealdba

Produced by Dear Media.