In this episode of Websites That Convert podcast, host Shannon shares insights on how to design a homepage that effectively converts visitors into customers. She outlines the key components to include, beginning with the hero section, which emphasizes the need for clarity and a compelling call to action. Shannon also highlights the importance of addressing customer pain points and offering solutions to captivate visitors. Additionally, she discusses how incorporating social proof, showcasing ...
Oct 9, 2024
20 min
In this episode of Websites That Convert podcast, host Shannon dives into Google's new AD credit offer, where businesses can claim up to $1,800 in credit when they start advertising on Google Ads. She breaks down how to claim this offer, the conditions, and debunks three common myths about Google Ads. If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/Timestamps00:00:00 - Introduction00:00:45 - ...
Oct 3, 2024
9 min
In this episode of Websites That Convert podcast, host Shannon explains why optimizing your website for Google is crucial to driving high-quality traffic and converting leads.Learn how SEO can transform your website from a hidden liability to a powerful asset for your business. Discover the importance of search rankings, and why SEO should be a non-negotiable part of your website build or revamp. If you're a service-based business owner looking to double your website conversions, book a call ...
Sep 25, 2024
6 min
In this episode of Websites That Convert podcast, host Shannon answers the five most common questions clients ask about website design. She covers topics like website cost, timelines, what materials you need to provide, post-launch support, and how to measure your website's success. Learn why focusing on ROI is more important than just the price, and discover how her agency ensures your website generates leads quickly and efficiently.If you're a service-based business owner looking to double ...
Sep 18, 2024
15 min
In this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.If you're a servic...
Sep 11, 2024
11 min
In this episode of Websites That Convert podcast, host Shannon discusses the nine key factors to consider when choosing a website designer for your business. From defining your goals to evaluating portfolios, reviews, pricing, and ongoing support, She covers everything you need to make an informed decision. By carefully evaluating these factors, you can choose the right website designer for your business.If you're a service-based business owner looking to double your website conversions, book...
Sep 4, 2024
9 min
In this episode of Websites That Convert podcast, host Shannon delves into the crucial aspect of what happens after a website conversion. She discusses the importance of having automated systems and processes in place to manage leads effectively.If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/Timestamps00:00:00 - Introduction00:03:24 - Importance of Immediate Touchpoints00:04:49 - Implementin...
Aug 28, 2024
8 min
In this episode of Websites That Convert podcast, host Shannon discusses the importance of understanding your website’s performance metrics to drive more leads, inquiries, and sales. She highlights the three key metrics to focus on and emphasizes the significance of setting up key events correctly to accurately track conversions. Shannon also provides insights on how to interpret and act on the data gathered.If you're a service-based business owner looking to double your website conversions, ...
Aug 22, 2024
8 min
In this episode of Websites That Convert podcast, host Shannon discusses why Google is the best way to market a service-based business. She also talks about the power of search intent, the high search volume for service keywords, trust-building through Google visibility, time efficiency, and sustainability in marketing. Shannon emphasizes the importance of Google in reaching potential clients who might not be reached through word-of-mouth referrals.If you're a service-based business owner loo...
Aug 15, 2024
10 min
In this episode of Websites That Convert podcast, host Shannon discusses the importance of having a solid brand strategy when designing a website. She explains the difference between brand identity and brand positioning, and why they are crucial for attracting and converting customers online. She also shares insights on understanding your target market, establishing a unique selling point, and working with professionals to create a cohesive brand strategy.If you're a service-based business ow...
Aug 8, 2024
8 min
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