Show notes
In this episode of Websites That Convert podcast, host Shannon discusses the importance of having a solid brand strategy when designing a website. She explains the difference between brand identity and brand positioning, and why they are crucial for attracting and converting customers online. She also shares insights on understanding your target market, establishing a unique selling point, and working with professionals to create a cohesive brand strategy.If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/Timestamps00:00:00 - Introduction00:02:08 - Importance of Brand Strategy in Website Design00:04:13 - Understanding Your Target Market00:05:17 - Establishing a Unique Selling Point00:06:21 - Working with Professionals for Brand Strategy00:07:24 - Call to ActionStay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency