When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development. Then one day, she went viral. And then she went viral again. And again. 186,000 followers later, she realised that marketing has a way of sneaking back around on you. On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator. We cover: 🤷 Why creators can't ignore brand when starting out 🏆 How to capitalise on that 'viral moment' 😅 The pressure to keep one-upping yourself as a content creator 💸 The ROI that matters in food content

When does a company website start looking a little... bloated? On this week's episode of The Marketing Matinee, MJO talks with the MD of web agency brand new notebook Tom Garfield about the latest trends in corporate pages. Plus, on the panel, he'll be joined by brilliant Alice Widger 🥛 from Milk it Digital, and Sue Fisher from LostAtSea Marketing to talk SEO, LinkedIn cringe, and what to do about marketing's age discrimination problem.

🤓 Why do Specsavers' stunts work, while others give the ick?✍️ Do marketers rely too much on content marketing?🗄️ And what's the worse thing you can do to your CRM?

How much would you pay be a member of a marketing community? Marketing is awash with communities: Slack channels, WhatsApp groups, and Meet-ups are part and parcel of doing the job. But with some groups now charging for membership, can marketers afford not to pay to play? On this episode of We Need to Talk, MJO speaks with Head of Marketing & Community at Up World Timothy Radhanauth-Ranger where we'll discuss communities, memberships, and the ROI. Because on this show, we have issues, and we need to talk.

What's the dumbest thing you've done while building a marketing team?This week, we need to talk about building teams. When you're running a solo shop, you forget that one day you might have someone with you to do the marketing bits too.But what's the best way to ensure they're still with you when you come to hire the second, third, and fourth people?I'll be joined by old mate Chris Howard, CMO at LACE Partners, because when it comes to building teams, we have issues, and we need to talk.

This week, MJO speaks with the fantastic Rowena Wilding about two contrasting topics: Elon Musk's dipshittery and Barbie's marketing awesomery.

What's it like moving from a career in recruitment marketing to, say, marketing one of the most respected SaaS brands in the industry? On this week's episode, MJO speaks with Paiger marketing manager Kieron Mayers about his move from recruitment into tech marketing, the differences, the pace, and advice for those looking to do the same.

The UK recruitment industry contributes a whopping £43bn to the country's economy.And yet, you don't have to go far to find examples of recruiters behaving badly.So, we need to talk about our industry's PR and how it can fight the dodgy, sleazy rep it often gets.And Kate Shoesmith, Deputy CEO at old mate Recruitment & Employment Confederation is gonna help us do it.And then we're gonna SAVE THE WORLD, by gum.

It's Cannes Lions, bay-baaay! And you know what that means? Hundreds of marketing pros have descended on the South of France to waggle their huge budgets and talk bollocks about ChatGPT. But you know who isn't going to Cannes? The humble recruitment marketer. Wanna know why? We're too busy trying to talk up brands in an industry few people actually like, much less respect. On this episode of We Need to Talk, MJO opens the floor to the listeners on LinkedIn Live and invites them to answer a single question: Can recruitment's reputation be salvaged?

As the weather in the UK tries valiantly to launch “Summer” brands across the world are pulling out the rainbow-coloured decorations in the name of Pride. Everything from logos through to packaging, are getting that LGBTQ+ bump. But what is supposed to be a celebration of love and authenticity has been seemingly hijacked and become just another thing for brands to jump on. What could be a timely opportunity for companies to demonstrate real, tangible support for their LGBTQ+ employees, customers, and clients has been reduced to base commodification and banal virtue signalling. They call it rainbow washing, and we need to talk about it. MJO is joined by Laura Marshall from Focus Cloud Group, and member of the LGBTQ+ community, to explore what a meaningful Pride looks like for brands, and how they can sustain that for the other 11 months of the year.