When <a href="https://www.linkedin.com/in/talktokatephillips/">Kate Phillips</a> left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development. 
Then one day, she went viral. And then she went viral again. And again. 
186,000 followers later, she realised that marketing has a way of sneaking back around on you. 
On this episode of <a href="https://www.linkedin.com/company/the-marketing-matinee/" target="_self">The Marketing Matinee</a>, I speak with Kate about her journey from B2B marketer to making it as a food content creator. 
We cover: 
🤷 Why creators can&#39;t ignore brand when starting out
🏆 How to capitalise on that &#39;viral moment&#39; 
😅 The pressure to keep one-upping yourself as a content creator
💸 The ROI that matters in food content

You're a small business owner who finds marketing a bit bloody annoying. It sucks up time, it costs a fair bit, and is hard to do. (But you definitely feel it when you don't do it.) Enter The Marketing Matinee. 

Hosted by Michael John Oliver from MJO Creative, The Marketing Matinee is like a Radio 4 show on LinkedIn. It's jam-packed with guests, panels, ideas, and value (plus music and other fun bits). 

Think of its as a fortnightly power hour to help you recalibrate, refocus, and rejuvenate your marketing efforts.