Visibility Era
Visibility Era
Bridget Sicsko and Lydia Bagarozza
How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126
7 minutes Posted Nov 11, 2025 at 1:00 pm.
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Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...