In the wake of yet another flare-up in the trade war/war of words between the United States and Canada, Joanna and Zach discuss the current state of Canada's boycott of American drinks, and ponder what it will take to get those brands back into the Canadian market if relations ever normalize. Will Canadian drinkers re-embrace drinking American, or will years of bad blood and changed habits make it much harder for future efforts? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: We Asked 9 Wine Pros: What’s the Most Underrated American Wine Region?

Joanna is reading: The Psychology Behind Food Towers: Why Are We Drawn to Tiered Meals?

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