With the news that Maker's Mark is unveiling a new ad campaign aimed squarely at young drinkers, Adam, Joanna, and Zach discuss why the bourbon industry is being so proactive about courting the next generation of drinkers. Is it just canny business, or a reaction to some slippage in whiskey's popularity? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Joanna is drinking: <a href="https://www.pagemillwinery.com/" rel="noopener noreferrer" target="_blank">Page Mill</a> Malbec Zach is drinking: <a href="https://www.cainfive.com/" rel="noopener noreferrer" target="_blank">Cain</a> Concept Adam is drinking: <a href="https://www.poderialdoconterno.com/en/estate" rel="noopener noreferrer" target="_blank">Aldo Conterno</a> Barolo Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Can the Metric System Revitalize Wine Service?

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.