Vantage Point
Vantage Point
Laura Thomas, Head of Strategy @ Grayling
The Vantage Point podcast will host friends of global communications agency, Grayling, who offer different and studied perspectives on important themes we think our talent, our clients and our industry should be smart about. Why? Because keeping smart and attuned to what’s coming around the corner is how we ensure our teams and clients have advantage in their sectors, in culture and in conversations. From decarbonisation to generative AI, we'll explore diverse subjects in search of fresh perspectives on the world we live in and the communications environment in which we operate.
8Ep: Vantage Point x Allison Burton-Parker: On the advantage of not just drinking but also thinking about wine
Today, we’re so happy to have my friend, former colleague, and someone whose interests are many, and usually pursued to a level of mastery—Allison Burton-Parker. Allison is a globe-roaming wine educator and writer living between the Loire Valley, London and New Zealand. She is a former luxury advertising executive—which is when we first met in New York City. ABP, as she’s affectionately called within our NYC friend group, surrendered to her love of wine a decade ago and never looked back. She holds the WSET Diploma in Wines, is the Education Director for the Academie du Vin in London and co-founder of the Loire Wine Academy. Her interest and expertise in wine reaches far beyond merely drinking and enjoying it which we’ll unpack a bit in this episode.
Feb 29, 2024
54 min
7Ep: Vantage Point x Luke Tryl: On the advantage of leveraging polling to find commonality and inspire progress
In Nicky's next episode as the host of the Vantage Point political podcast by Grayling, she speaks with Luke Tryl, a polling and policy expert who is now a director at More in Common, which carries out regular public opinion research and publishes regular research reports on a range of challenges facing the UK today. More relevantly for this episode, Luke was Special Adviser to Nicky at the Department for Education and shares some amusing stories in this episode from their times on the campaign trail.  
Feb 15, 2024
38 min
6Ep Vantage Point x Wooyun Jo: On the Taiwan general election results and the advantage of understanding its global impact
In Nicky's next episode as the host of the Vantage Point political podcast by Grayling, she speaks with Wooyun Jo, a researcher at Loughborough University specialising in Asian security and a member of the South Korean Presidential Peaceful Unification Advisory Council. Nicky and Wooyun unpack the results of the Taiwan general election which took place on the 13th of January. It is the first of ten major democratic elections taking place globally in 2024—and one keenly watched by the US and China in particular. And now, here’s Nicky.
Jan 16, 2024
36 min
5Ep Vantage Point x Sajid Javid: On the Autumn Statement and the advantage of being authentic in politics
In Baroness Nicky Morgan's first episode as the host of the Vantage Point political podcast by Grayling, she speaks with Sajid Javid, a former Chancellor of the Exchequer, Home Secretary and Secretary of State for Health and Social Care. Sajid is currently a Member of Parliament for Bromsgrove but recently announced that he will stand down at the next election. Nicky and Sajid discuss the Autumn Statement and what it means for UK taxes, what it's like to serve as a chancellor during a crisis, the upcoming UK election landscape (don't get too confident Labour!) and Sajid's future plans as he transitions into the next phase of his career.
Dec 6, 2023
32 min
4Ep Vantage Point x Baroness Nicky Morgan: The advantage of being curious and thinking broadly in politics
Today’s guest on the Vantage Point podcast is Baroness Nicky Morgan. Today, we introduce Nicky as the host of a political series that will feature as part of the Grayling Vantage Point podcast as we move into 2024—the year in which countries making up more than 50% of global GDP will head to the polls and vote. Nicky will unpack the process that candidates and parties undertake in prep for major elections, dissect some of the key issues driving both the political discourse and voter’s decisions as well as give her hot take on the twists and turns the world will inevitably experience on the road to these major democratic events.
Nov 22, 2023
29 min
3Ep Vantage Point x JUV Consulting: The advantage of not just talking about Gen Z but talking to them
Ziad Ahmed and Nate Jones were in high school together in Princeton, New Jersey, when Ziad cooked up the Gen Z think tank that is JUV Consulting. Its mission is to empower Gen Z and insure the generation's voice was heard whenever big companies or organisations discussed it. From presidential campaigns to Cannes, from Spotify to TikTok, JUV is there and putting the power of change in the hands of Gen Z. We talk about why they started the company as teenagers, how its thrived and how its carved out a seat at the table for the world's most powerful generation.
Sep 27, 2023
48 min
2Ep Vantage Point x Jade Beaty: On the creator economy + the business of being a creator
Once our resident digital creative at Grayling, Jade Beaty left the land of full time agency life in May of this year to join the Creator Economy full time as content co-creator of ⁠Live the Dash⁠. Jade shares her thoughts on the rise of the creator economy and how technology has democratised creativity in the digital realm. We talk about the hard graft that sits behind the glossy content and spontaneous travel experiences of ⁠Live the Dash⁠. And Jade shares some insider intel on what makes content fly.
Aug 16, 2023
30 min
1Ep Vantage Point x Vikram Tank: On tech innovation + the advantage of balance
With an impressive history of roles at big tech companies, Vikram Tank is currently building AR products for one of the best known 'faces' of social media, while also managing his hot sauce brand, Smaak, and woodworking for moments of quiet reflection (minus the sound of a table saw). Vikram shares his thoughts on the intersection of art and tech innovation. We unpack the 'fear' around generative AI. And agree that balance is the key when it comes to IRL and online life.
Jun 23, 2023
29 min
Vantage Point Podcast Trailer
The Vantage Point podcast will host friends of Grayling who offer different and studied perspectives on important themes we think our talent, our clients and our industry should be smart about. Because keeping smart and attuned to what’s coming around the corner is how we ensure our teams and clients have advantage in their sectors, in culture and in conversations.
Jun 23, 2023
1 min