Ziad Ahmed and Nate Jones were in high school together in Princeton, New Jersey, when Ziad cooked up the Gen Z think tank that is JUV Consulting. Its mission is to empower Gen Z and insure the generation's voice was heard whenever big companies or organisations discussed it. From presidential campaigns to Cannes, from Spotify to TikTok, JUV is there and putting the power of change in the hands of Gen Z. We talk about why they started the company as teenagers, how its thrived and how its carved out a seat at the table for the world's most powerful generation.