For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders.Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.)Timestamps00:00 - Start00:48 - A new set of marketing Ps04:38 - P1 - People08:05 - P2 - Planning14:57 - P3 - Persuasion23:52 - P4 - Performance28:55 - P5 - Storytelling

Launching a brand is one of the hardest things you can do. Today, Jon and Kory break down the principles they've learned from building brands, products and podcasts from the ground up.They explore the three ingredients every successful launch needs: a crystal-clear value proposition, surrounding yourself with exceptional people, and the persistence to keep going when progress feels slow. Along the way, they discuss why we're often too close to our own ideas, how constraints can become a competitive advantage, and why the best launches rarely happen by accident.Timestamps00:00 - Start00:48 - How hard is it to build a brand from scratch?02:52 - The 3 things that need to be true for a succesful launch03:24 - Having a clear value prop10:55 - Are we too close to our own proposition?15:02 - Surround yourself with greatness20:50 - Persistence23:59 - The power of constraint

Fresh from Jon Evans' Cannes Lions talk, this episode explores why surprise is one of the most powerful tools in leadership. Drawing on behavioural science, neuroscience and real-world campaigns, Jon and Kory unpack how unexpected moments capture attention, create stronger memories and help brands stand out in an increasingly predictable world.Putting their marketing hat on, they look at examples such as Tubi's headline-grabbing Super Bowl campaign and e.l.f.'s unconventional product launch strategy. Along the way, they explain the science of Reward Prediction Error, discuss how to sell bold ideas inside large organisations, and reveal why partnerships can become a powerful source of unexpected creativity.Watch the new e.l.f. haircare advert:https://www.youtube.com/watch?v=uk2KmRlx7eATimestamps00:00 - Start01:38 - The origin story of Uncensored CMO04:03 - Why surprise is the antidote to dull05:23 - The data behind the power of surprise07:52 - Tubi’s example of using the power of surprise09:58 - Understanding Reward Prediction Error13:09 - Surprising the judges at Cannes Lions15:45 - Selling big ideas into the boardroom17:47 - e.l.f.’s surprising approach to their new hair product launch20:29 - The power of partnerships to be surprising22:23 - Baking surprise into your culture25:41 - Why you need to keep delivering new surprises

Jon and Kory explore the three qualities they believe define great leadership. From building genuine proximity with your team to being fully present in the moments that matter and communicating with clarity, they break down a simple leadership framework that can be applied whether you're leading a global organisation or your first team.Timestamps00:00 - Start01:53 - Presence as a leader03:31 - The 3 pillars of great leadership03:52 - Pillar 1: Proximity11:47 - Pillar 2: Presence18:41 - Pillar 3: Clarity of Communication28:26 - BCG on leadership

Tarang Amin, CEO of e.l.f. Beauty, joins Jon and Kory for a special live episode of Uncensored Renegades to discuss the leadership philosophy behind one of the most remarkable growth stories in consumer brands.Under Tarang's leadership, e.l.f. has delivered 29 consecutive quarters of growth while building a culture centred on ownership, transparency and long-term thinking. In this conversation, Tarang and Kory share why every employee became a shareholder, how the company balances ambitious growth with a people-first culture, and the leadership habits that have helped e.l.f. scale at an extraordinary pace.The trio also discuss Kory's journey to becoming CMO of e.l.f., managing healthy conflict at the executive level, the rationale behind e.l.f.'s acquisition of Rhode, and why communication remains one of the CEO's most important responsibilities.Timestamps00:00 - Start02:27 - How Tarang and Kory met06:30 - How Kory got the job at e.l.f.07:26 - Why e.l.f. made everyone in the compary shareholders10:48 - The challenges of offering everyone equity12:35 - How do you get 29 quarters of growth sustainably16:46 - Why Tarang writes a personal newsletter21:28 - How to handle conflict at the c-suite level27:53 - Why e.l.f. aquired Rhode

Live from Cannes Lions, Jon and Kory reflect on the biggest themes, surprises and lessons from this year's festival.From experiencing unreasonable hospitality firsthand to the continued rise of creators and the rapid evolution of AI, they unpack what really stood out, and why many of the biggest takeaways had very little to do with technology.Whether you made it to the Croisette or followed along from afar, this is the Uncensored Renegades debrief on what actually mattered at Cannes Lions 2026.Timestamps00:00 - Start01:50 - Unreasonable hospitality in action12:22 - The power of creators at Cannes15:25 - How brands can collaborate with creators19:52 - The AI shift in 202623:00 - The impact of the World Cup26:09 - How brands are getting involved with the World Cup28:59 - Final takeaway - getting back to basics

Jon and Kory tackle one of the most talked-about, and most misunderstood, aspects of leadership: culture.What actually is culture? How do you know if yours is healthy? And why do some organisations consistently attract great people while others struggle?Drawing on research, personal experience, and leadership lessons, Jon and Kory discuss how culture is created, how it can be changed, and why hiring for cultural fit is only part of the story. They also explore why even brilliant people can fail in the wrong environment, how agency partners should become an extension of your culture, and why lasting change starts with taking ownership yourself.Timestamps00:00 - Start00:35 - What does the data say about building culture02:06 - Signs of a healthy culture04:52 - What actually is culture?06:27 - The different types of cultures10:14 - How to hire for people that meet your culture12:48 - How culture can feed into your agency partners13:59 - How to change a culture17:01 - Why is change scary?20:17 - Dealing with the right person in the wrong culture21:35 - How our beliefs shape our reality24:03 - Why you need to take ownership to change the culture

Today, Jon and Kory discuss the moments that define careers. The ones where you have to leap before you know exactly how things will turn out.From leaving secure jobs to betting on yourself, they reflect on the decisions that shaped their own careers and why waiting until you feel "ready" is often the biggest barrier to growth. They explore the importance of having a strong support network, embracing discomfort, and accepting that sometimes you need to take a step backwards before you can move forwards.This is an honest conversation about risk, resilience, and why the biggest opportunities often sit just outside your comfort zone.Timestamps00:00 - Start00:35 - Taking a giant leap01:28 - A moment Kory took a giant leap04:51 - Taking the leap before you feel ready06:46 - Why Jon made the giant leap to go full time on the podcast08:45 - The importance of a support network10:10 - Get comfortable being uncomfortable14:50 - The risks of taking the leap of faith19:02 - Sometimes you have to take a step back to take a step forward22:01 - Are you willing to lose the battle to win the war?24:42 - You need a high risk tolerance

Jon and Kory explore why human connection matters more than ever in a world increasingly dominated by screens, automation, and AI.From the power of in-person experiences to the importance of empathy in business, they discuss why relationships are still the foundation of great leadership, marketing, and culture. Jon explains why he only records podcasts face-to-face, Kory shares why B2B is ultimately human-to-human, and together they unpack the mistakes agencies often make by forgetting the people behind the pitch.Timestamps00:00 - Start01:42 - What do we mean by human to human?05:11 - Why we need more humanity now06:55 - Why Jon only does podcasts in person09:56 - What the data says about being in person11:25 - The power of an in person experience16:03 - Why experience matters18:58 - Why being human matters in B2B22:38 - Human relationships and the impact they can have25:21 - What every agency gets wrong in a pitch25:54 - How to be more human27:33 - Everyone has something going on

Today Jon and Kory explore the surprising link between leadership and exercise. From CEOs and founders to top marketers, many high performers share one habit in common: they make time to move.The duo discuss why working out often feels selfish (when it shouldn't), how to maintain healthy habits while travelling, and what companies can do to encourage their teams to prioritise wellbeing. Jon also breaks down his philosophy of running, explaining how different stages of a workout mirror the rhythms of work and life.This is a conversation about energy, discipline, and why taking care of yourself might be one of the most important leadership skills of all.Timestamps00:00 - Start00:47 - The common thread for successful people02:37 - Feeling guilty for working out03:40 - How to workout while on the road05:08 - How employees can encourage their employees to workout09:31 - Mile 1: The hard part11:37 - Mile 2: Rhythm12:59 - Mile 3: Harmony14:35 - Mile 4: Acceleration17:36 - Mile 5: Let it rip18:30 - How important is music to working out19:55 - Becoming at one with the run20:40 - Break things down into parts23:06 - The two mountains