For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders.Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.)Timestamps00:00 - Start00:48 - A new set of marketing Ps04:38 - P1 - People08:05 - P2 - Planning14:57 - P3 - Persuasion23:52 - P4 - Performance28:55 - P5 - Storytelling

Start00:48 - A new set of marketing Ps04:38 - P1 - People08:05 - P2 - Planning14:57 - P3 - Persuasion23:52 - P4 - Performance28:55 - P5 - Storytelling

How great leaders stay grounded

Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.