Watch this episode on Youtube too! What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential customer takes from discovering your brand to making a purchase, with the ultimate goal of converting them into loyal customers. I'll be breaking down the different stages of a marketing funnel, including awareness (Lead Generation), consideration (Lead Nurture), and decis...

Watch this episode on YouTube too! We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles and titles Graydon has been throughout the years. We speak about the power of manifesting, how competitive the beauty/ fashion industry is and how it’s constantly shifting, the art of surrendering, new products and how to turn your struggles into your superpower. Th...

Watch this episode on Youtube too! We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in business and why it is a top priority when looking to expand his portfolio as well as other “must-haves”, such as bootstrapping your business and understanding your brand’s ‘why’. Mike gives us an inspiring look at his entrepreneurial journey from square one to “Mid-Day square...

Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental heal...

Watch this episode on Youtube too! Welcome to Pivot or Die! We’ve PIVOTED and re-branded! In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant.With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive.We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have t...

Watch this episode on Youtube too! Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable being uncomfortable, roadblocks that might happen in entrepreneurship, why Nebula Snacks was created in the first place, sugar and sugar alternatives. PLUS new flavors and sizes in the works for Nebula Snacks!Pivot & Pilot Creative creates iconic brands and epic packa...

From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab. CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their busin...

Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and Erica joins us to talk about her cookie dough brand, Brodough! Available on YOUTUBE too!

Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business ‘Love Good Fats’ that she started at the age of 50 all while raising a family as a single mom. 5 years later, she is now engaged to a wonderful partner and starting her second brand as one of the OG CPG influencers in Canada. We talk about her brand, packagin...

CPG Brands Listen Up!Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to want to listen to this episode.