Wondering what the @#$%&amp;! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and Erica joins us to talk about her cookie dough brand, Brodough! Available on YOUTUBE too!

Why is Every Celebrity Starting a Skincare Line? CPG UPDATE

Brands &amp; Entrepreneurs must constantly reinvent themselves to survive and thrive. With constantly shifting markets, rising competition, and ever-evolving social media platforms, companies must 'Pivot or Die'.Join us as we analyze both successful and unsuccessful pivots made by major brands, and engage in candid discussions with entrepreneurs about the challenges and realities of pivoting their businesses to stay ahead.