Kim Kerton is the Founder of Good Side of the Bed, a boutique consulting firm that specialises in the education and strategic ideation of podcasting for brands, marketers and business ownersWith both Content and audience-first thinking, local and international cultural insights and positive impact through story-telling is at the heart as well as the ability to find the commercial potential in content.In this conversation, Kim and I discuss:Her journey starting a podcast"Build in public" as a strategy. What are the pros and con's and how she's warmed up to being more vulnerableThe nuts and bolts around building a podcast and what to consider in the early days to make your show stand outConnect with Kim on LinkedIn: https://www.linkedin.com/in/kim-kerton/Connect with Kim on Instagram: https://www.instagram.com/goodsideofthebed_/Good Side of the Bed Website: https://goodsideofthebed.com.au/Unemployed and Afraid Instagram: https://www.instagram.com/unemployedandafraid/Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to openCreator Club and our Connect with Ruby on Instagram