The True To You Podcast
The True To You Podcast
Ruby Marsh
The True to You podcast explores what it looks like to throw out the rulebook and build a business that's authentic to your current chapter of life. Thanks to the internet, we've been given the knowledge and opportunities to market and grow a business in ways our mothers could only dream of. Now is the time to carve our own path and create new blueprints as women building businesses in 2024 and beyond.
#173 – Private luxury, exclusivity, 'tight' worlds and more freedom in your marketing
Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Amy Odell Substack (check out the comments) Tom Ford documentary
May 30, 2024
59 min
#172 – The making of Kate & Kole with Sara Spence and Madalynne Clifton
Kate & Kole was founded in 2015 by two friends, Sara and Maddy, with the goal of creating sustainable, quality, design-led fine jewellery. What started as a side-project from a home studio in Newcastle, has evolved into a fully-fledged Australian-born ring concierge and jewellery brand, with signature collections, engagement and wedding suites and a custom jewellery design service. In this conversation, we dive into the story of Kate & Kole, how they build their business around their core values, creating a personalised experience through every touchpoint, building an amazing team, and their experience of raising a family alongside a growing business. Kate and Kole Website Kate and Kole Instagram Learn more about working with Ruby through Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram
May 22, 2024
59 min
#171 – A simple content strategy so you're still marketing when life & business is crazy
Grab your journal and calendar of choice, and dive into this strategy with Ruby that will allow you to produce some content do keep up with marketing even when life and business get busy. Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram
May 16, 2024
23 min
#170 –  Leaning into your point of difference & creative style with photographer Jemma Darling
Jemma Darling is a passionate creative and lover of visual arts who started her business journey nearly two decades ago with her husband. Always the one with a camera in hand it wasn't until a little over 2 years ago, that she decided to pursue a career in photography full-time. In a short time, Jemma's unique style which blends her love of the ocean had become sought after by local small business owners. In this conversation, we talk about finding your unique style as a creative in business, her small business journey, balancing a business and family, supporting your mental health as a mum and going all in on a passion and turning it into a viable business. Website: https://jemmadarling.com.au/ Instagram: https://www.instagram.com/jemmadarlingcreates/ Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram
May 10, 2024
56 min
#169 – What's your uniqueness factor? (and an update from our world)
How do you stand out in a crowded market? As Marty Neumeier would say ‘when everybody zigs, zag’. You go the opposite way to create a unique point of difference or what we'd call your 'uniqueness factor'. In this episode, we explore what it means to 'zag', when to start thinking about it and how you can define what that is for you. Mentioned in this episode: Marty Neumeier Hermes episode featured on the Acquired Podcast Buy Think Less Create More t-shirt Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram
May 3, 2024
34 min
#168 – Following a vintage homewares dream with Alicia Doyle of Ramble Interiors
Alicia Doyle boasts over 17 years experience as an interior designer, spanning across residential and commercial design sectors both locally and abroad. At some point after the birth of her first child, she realised she'd outgrown the corporate environment, the volume of construction waste and fast pace of the commercial world. Alicia knew there had to be a better fit, and decided it was time to launch Ramble Interiors. In this conversation, we explore Alicia's story, her upbringing in rural NSW and the journey to following her heart and beginning Ramble. She shares her product development process and some of the less conventional ways she's created awareness around the brand which has seen her pieces featured around the world in residential and commercial settings. https://rambleinteriors.com.au/ https://www.instagram.com/rambleinteriors/ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/
Apr 25, 2024
1 hr 8 min
#167 – Why nostalgia is trending and creating obsessive fans through your content
Why are we so obsessed with nostalgic brands right now? What is it about their marketing that creates a certain feeling? Why do we 'have' to have what they're selling? Recently, I had the same questions and thought I'd take a deep dive into the content marketing strategy of one of my "so hot right now" brands - Cognilio Palm Beach to see what they're doing right, and why tapping into nostalgia is key. Cognilio Palm Beach makes a cheeky appearance in this episode which you can listen to after - Ep. 163 - The soft sell, seduction and spicing up your content Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/
Apr 17, 2024
32 min
#166 – Growing an award-winning podcast and having the confidence to speak up with Caitlin Judd
Caitlin is a founder, facilitator and coach and host of the award winning entrepreneurship podcast and community lady-brains. With a deep love for helping women find their purpose and confidence and over 10+ years experience in the media, branding, community and positive psychology space, Caitlin has helped to build multimillion-dollar businesses across Australia, US, Canada, Singapore and Europe. She is also the host of the Female Founder workshops on confidence, courage, strengths, brand and storytelling. In our conversation we dive into: Choosing the non-linear path and not having a clear vision for your career How working and living in Miami opened her eyes up to entrepreneurship Starting the LadyBrains podcast and it’s phenomenal success Building your confidence to speak in public and share your story Finding the marketing medium that suits your personality You can connect with Caitlin here: www.caitlinjudd.com www.ladybrains.com https://www.instagram.com/caitjudd/ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/
Apr 12, 2024
58 min
#165 – How to make marketing fun again (and is this why funnels aren't working?)
In this episode Ruby shares some research on the state of marketing, funnels and how we can make it fun again. Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/
Apr 5, 2024
34 min
#164 – Death of the girl boss, relationship marketing and learning from Taylor Swift with Mary Margaret Skelly
Excited to welcome back Mary Margaret Skelly to the show for the third time and this time you get an insight into some of the behind the scenes conversations we have in our DM's. Mary Margaret has been in leadership advisory for 14 years, and have coached, interviewed and placed hundreds of leaders across industries. Today she works with professionals across industries as they seek to develop as leaders, grow into larger roles, plan major career shifts, and manage their energy. She also guide CEOs of startups and their leadership teams to work effectively together to drive rapid growth. In this conversation we dive into: How her coaching practice has changed post-pandemic and what her clients are focussed on most Taylor Swift's crazy schedule and moving away from girl boss era Gen Z and the influencer culture Energy, emotional fatigue, money and the recession Growing your business with relationship building Click here to learn more about Mary Margaret and her coaching ∙ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/
Mar 29, 2024
51 min
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