Sustainability in travel hasn’t disappeared, it’s just gone quiet. After a decade of bold net-zero commitments, ESG branding, and high-profile climate pledges, the conversation in the U.S. has cooled. Political pressure and cultural backlash have pushed sustainability out of the spotlight, leaving many to assume momentum has stalled. But beneath the surface, the opposite may be true. Major airlines are still investing in SAF. Hotels continue to fund energy efficiency and retrofit progra...