Destination management organizations occupy a strange place in the travel ecosystem. They exist to promote places — countries, cities, regions — to travelers around the world. But they rarely control the product, they almost never touch the transaction, and their ROI has always been notoriously difficult to measure. Which raises a question that’s hard to avoid right now: do DMOs still matter? The short answer is yes, but not in the way they used to. The traditional DMO playbook — trade show p...