For more than two decades, travel’s marketing funnel has been anchored by a familiar set of certainties: Google at the top, OTAs in the middle, and brand.com at the bottom. The entire industry was built around this architecture — SEO strategies, meta-search plays, display retargeting, and paid search campaigns all tuned to move consumers from inspiration to booking. That architecture is now being dismantled in real time, or is it? Generative AI search engines, from Perplexity to ChatGPT to Go...