Erica McLain on the “design potential report” she prepares for prospective clients, her firm’s unique B2B offering, and the toolkit she is developing to analyze a home’s impact on clients.

Ask Us Anything: Tina Ramchandani on attracting your ideal client

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.