In today's episode, Todd missed a crucial component to launching your show. Why is podcasting even important?We will talk about what podcasting does for your brand, how you can utilize your show, and what you gain on a personal level from running a podcast.Let's dive into today's show and answer the question of why you should choose to run a podcast!________________________________________________________FacebookTwitterNewsletterWebsite

Figuring out what the best format for your show is can be difficult. I want to make that less so. I will walk you through how to use the data you have gained about your audience to figure out how to set your show up. Should you be an exclusively interview show? Maybe you have some friends that are funny that would make it even better? Let's explore all of these options.

In today's episode, we will begin to talk about a podcast avatar. Many folks would say that you need to determine what format you want to use, what you want to talk about, or even a name for your show first.I want to start with your podcast avatar first. Think of it this way, would you rather build the plane in the air and then learn how to fly it, or would you rather do the homework first, then build then plane and then fly it?That is what building your podcast avatar is like. However, what do I mean by avatar?No, I do not mean the movie Avatar with the blue people. At least I do not think so…. What I mean is your perfect listener. The person you are trying to reach with this show. When you crack the mic on and begin to speak, who do you want listening?The reason I start with building this person is because the decisions that you will make about your show will all be based off of this avatar.What time of day will they listen to your show? Would they shop at Walmart or Target? Do they drink Starbucks or Dunkin? Do they drive a brand new car, or a junker? Are they in the professional world, or are they more blue collar?These questions may seem arbitrary, but let me tell you right now they are building something. When it comes to my show, I can tell you everything about them down to their shoe size. I really am not joking, his name is his name is Stephen and he spells is with a ph instead of a v and he wears a size 12 1/2 size in men's shoes.I will walk you through today the steps for how to build your avatar so that over the next few episodes we can work out the big ideas for your show.Let's get started. ____________________Links:Newsletter Sign-upWebsiteTwitterFacebook PagePrivate Facebook GroupBlog

Podcasting is the new Facebook Page. There I said it! Hi, my name is Todd Hixenbaugh and I have been a podcaster for many years now. Your voice is an incredibly powerful tool and one that is used all over every day. You speak to your phone, you have technology in your home that manipulates the world around you, and you use your voice to communicate with loved ones and friends. It is a beautiful instrument that needs to be harnessed. I have helped friends and colleagues for years as they work to discover how to use their unique voice to bring the world their message. I have decided it was time for me to begin to give away the knowledge I have gained to you, the listener. I want you to grow your platform with podcasting exponentially. I will be hosting interviews with top podcasters, entrepreneurs, and creatives as well as giving you episodes that are filled with the best information to help you go to the next level with your podcast. I want you to test your theories with me and then unleash a polished and beautiful product into the world. That is why I created, This is a Test. To help you take your show from a theory to a reality. This is a Test, but it is also your future. Join me every week for new content. Subscribe to the show on Apple Podcasts, Spotify Podcasts, GoodPods, and wherever else you get your content. _________________Website