<p>What are the key levers of effectiveness? What’s the value of difference in driving brand growth? How can brand value be a multiplier to profitability? Kantar MD, UK Insights and Marketing Effectiveness, Dom Boyd, reveals a gold mine of insights into advertising effectiveness. Delving into the current disconnect between advertising effectiveness evidence and spend, and the confidence that marketers have in their marketing strategies and mix.</p> <p>Check out our YouTube video series at: https://goo.gle/3t13pWt</p>

Unlocking the power of behavioural science in marketing with author Richard Shotton

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3