<p>Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns.</p> <p>Check out our YouTube video series at: https://goo.gle/3t13pWt</p>

Wavemaker’s Global Innovation Head Sarah Salter on the potential of new technologies

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3