What are the key levers of effectiveness? What’s the value of difference in driving brand growth? How can brand value be a multiplier to profitability? Kantar MD, UK Insights and Marketing Effectiveness, Dom Boyd, reveals a gold mine of insights into advertising effectiveness. Delving into the current disconnect between advertising effectiveness evidence and spend, and the confidence that marketers have in their marketing strategies and mix. Check out our YouTube video series at: https://goo.gle/3t13pWt

What can marketing learn from the principles of great service design? Why do so many services fail to deliver to users? How can we design for inclusion? Lou Downe, founder of the School of Good Services and former Director of Design and Service Standards for the UK Government, shares invaluable insights on the pitfalls of poor design, user-centric thinking, and why good services are verbs, and bad services are nouns. Check out our YouTube video series at: https://goo.gle/3t13pWt

Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVER Agency shares his thoughts on why you can only be a true heretic if you really understand the orthodoxy, and why the OLIVER model is such a good example of a heretical approach. Check out our YouTube video series at: https://goo.gle/3t13pWt

In this episode, Lucy Jameson, a founder at Uncommon London, talks about the importance of finding your crew, building an agency culture from the top and the bottom, the enduring power of creativity and disrupting category norms, creating outputs that don't always look like advertising, and why fame is the least used strategy but so often the most effective one.   Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

In this episode, Andy Nairn, co-founder of Lucky Generals talks about the risks of overthinking marketing and brand problems, how the quest for perfection can suffocate serendipity and luck, and how becoming buried in process can mean that you become blind to everything else around you.   Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What role does creativity play in creating net new value and enabling both disruptive and incremental growth? In this episode, Agathe Guerrier, Global Chief Strategy Officer of TBWA\Worldwide, discusses the all-important distinction between efficiency and effectiveness in marketing, the risks inherent in over-focus on one at the expense of the other, and the need to look at ratios in the context of absolute numbers. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What are the key technology trends that every marketer should be paying attention to? In this episode, Scott Brinker, renowned martech writer and the author of Hacking Marketing, explains as opportunities for innovation multiply, the skills needed for creating real differentiation will increasingly be focused on how marketers can orchestrate and bring together the lego bricks of technology, apps and services in the most advantageous way.    Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

How can belief and craft drive what we deliver? What are the challenges of working at the speed of culture? What role can marketing leaders have in connecting the dots between specialisms? Find the answers in this episode with Ian Fitzpatrick, Global Director for Brand and Strategy at New Balance. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What’s next for planning and marketing? R/GA Chief Strategy Officer, Tom Morton, discusses strategy as the assembling of truths to create advantage, why brand strategy has never been more important, and how ‘the revolution doesn’t care about your content calendar’.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What opportunities exist for marketers to drive sustainability transformation and green growth? Leo Rayman, former CEO of Grey Consulting and Grey London, is now CEO of Green Growth consultancy EdenLab. In this episode, Leo discusses the need to connect climate expertise with marketing's ability to shape aspiration, paint compelling visions of the future, and change behaviour.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3