Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results. In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand's voice to why it's crucial to make every word count — and ensuring your copy always passes the "concrete, visual, and falsifiable" test. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3