In our final episode of Season 2 of The Wise Build Bridges, it was only right to close it with the industry titan that is the incredible Crystal Carter! Crystal is Head of SEO Communications at Wix and in episode 10, we go through her journey touching on her personal life as well as the professional. We discuss: The importance of flexibility in your career and how to achieve it The value of your team How being a part of a niche community is a natural gateway into SEO Creating and tapping into culture It's a wonder we were able to squeeze it all into under an hour! ---- This podcast is brought to you by Viaduct Generation, a mission-led SEO agency. You can reach us in the following ways: 🌐 Our website: https://seo.viaductgen.com/  📥 Email: [email protected] 📞 Phone: 020 3633 2653 Socials 👇 🧳 LinkedIn: Viaduct Generation 📸 Instagram: @viaductgen 🐦 Twitter: viaduct_gen

On this episode of The Wise Build Bridges (#TWBB), we're joined by the formidable Luke Carthy. Luke is an e-commerce consultant and we dive into how he got into the discipline of CRO and the highs and lows of the journey getting there. We get into: Getting the board behind you Taking risks Going freelance Inequality and the importance of role models ---- This podcast is brought to you by Viaduct Generation, a mission-led SEO agency. You can reach us in the following ways: 🌐 Our website: https://seo.viaductgen.com/ 📥 Email: [email protected] 📞 Phone: 020 3633 2653 Socials 👇 🧳 LinkedIn: Viaduct Generation 📸 Instagram: @viaductgen 🐦 Twitter: viaduct_gen

On this week's episode of The Wise Build Bridges (#TWBB), we're joined by the wonderful Courtney Ismain, co-founder of Jamii. We managed to get through quite the range of topics in the hour that we had together, including: 🟠 Living abroad as a non-white immigrant 🟠 Lessons learnt from the pandemic 🟠 Building purpose-led brands 🟠 The importance of diversity in the every day 🟠 Battling imposter syndrome The conversation went so much further than we expected it to and we can't wait for you to get to know Courtney a little better! PS: Due to logistical issues, we actually had to record this episode 3 times - seems third time really is a charm! ✨ -- The Wise Build Bridges is brought to you by Viaduct Generation, a mission-led SEO agency. You can reach us in the following ways: 🌐 Our website: https://seo.viaductgen.com/ 📥 Email: [email protected] 📞 Phone: 020 3633 2653 Socials 👇 🧳 LinkedIn: Viaduct Generation 📸 Instagram: @viaductgen 🐦 Twitter: viaduct_gen

In this episode of The Wise Build Bridges, we're joined by Araminta Robertson, founder of Mint Copywriting Studios. We first came across Araminta at BrightonSEO, where she spoke about the lead generation potential of blogs and how best to optimise bottom of the funnel content marketing. It's exactly what we dig into, amongst other topics including: Understanding what makes people tick and ultimately convert Asking the right questions to produce the best content Whether we're really competing against AI tools like ChatGPT If you're interested in content marketing, then this is an episode not to be missed! Make sure to join in the conversation using the #TWBB hashtag online. #ViaductGeneration #TheWiseBuildBridges #TWBB #ContentMarketing #ContentSEO #SEO #SEOAgency #Copywriting #AmplifyGreatness #DriveChange #DiversifyDigital

On today's guest episode of The Wise Build Bridges (#TWBB), the VG team are joined by Kevin Kapezi and Leo Worsley from Growthack Digital. As a two-man business, they've done an incredible job of building a strong presence and are lining up the achievements. We discuss: Their non-linear path into the roles they're doing now The role of university and the flaws in the UK education system What success looks like Make sure to join in the conversation using the #TWBB hashtag.

In this episode of The Wise Build Bridges (#TWBB), we're joined by one of Viaduct Generation's Project Manager's, Harriet Mercer! We discuss: Finding her passion for 18th Century poetry The benefits of being flexible about your future Navigating and pivoting your career ... more about 18th century poetry 😉 If you want to join in the conversation, make sure to join in using the #TWBB hashtag.

On this episode of The Wise Build Bridges (#TWBB), we're joined by Austine Esezobor of Demoratizing SEO. Perhaps our most SEO focussed episode to date, we discuss: 🎤 The evolution of SEO over the last 10 years 🎤 The different dynamics between working agency and client side 🎤 The importance of evangelising SEO across the business Join in the conversation using the #TWBB hashtag! PS: And yes, those long pauses at the end are all about creating dramatic tension 😉

On this week's episode of The Wise Build Bridges (#TWBB), we are joined by one of VG's own, Lauren Onafowokan. Lauren is part of the marketing team with Noémie, so get ready for a wild one! In this episode, we talk about:  🌟 The value of doing an apprenticeship  🌟 Lauren's encounter with public speaking  🌟 Which is our favourite Marvel film  🌟 Beyoncé  Why not join in with our game at the end? We'd love to hear your thoughts via the #TWBB hashtag! 

For episode 2 of the second season of The Wise Build Bridges (#TWBB), we are joined by the amazing Michael Adeniya, COO of The UK Black Business Show. On the episode, we dive straight into it and cover the following topics:  The value of bias training  The changing function of marketing  What resilience looks like  The importance of events like the UK Black Business Show  Join us for an insightful and in-depth conversation, that takes some unexpected turns! Let us know your thoughts by joining in with the hashtag #TWBB on socials. 

The Wise Build Bridges podcast is back for a second season and what a better way to get started again that by inviting the VG Leadership team back on! Last time, we explored how we all got to VG in the first place, so this time round, we're getting personal. In this episode, we talk about:  What it means to be a role model  The different ways in which we see ourselves  What strengths we tap into as leaders