In this episode of The Wise Build Bridges, we're joined by Araminta Robertson, founder of Mint Copywriting Studios. We first came across Araminta at BrightonSEO, where she spoke about the lead generation potential of blogs and how best to optimise bottom of the funnel content marketing. It's exactly what we dig into, amongst other topics including:

• Understanding what makes people tick and ultimately convert
• Asking the right questions to produce the best content
• Whether we're really competing against AI tools like ChatGPT

If you're interested in content marketing, then this is an episode not to be missed!

Make sure to join in the conversation using the #TWBB hashtag online.

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