Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge.

Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 6: Identify Outcomes and Expectations.

Show Notes:

• David Gammel (@davidgammel)
• McKinley Advisors
• McKinley Advisors posts by C. David Gammel
• Online and On Mission: Practical Web Strategy for Breakthrough Results — C. David Gammel
• Maximum Engagement — C. David Gammel
• “Domain Knowledge: What You Need – Or Don’t Need – To Know” — Eating Elephant