Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases sales (and helps create a website that fulfills the users’ expectations).

Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about research and interviewing the people who will visit your site — how to frame your interviews, how to incentivize your interviewees, and the difference between researching assumptions versus learning about user behaviors.

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 5: Identify Your Audiences.

Show Notes:

• Erika Hall (@mulegirl)
• Mule Design
• Just Enough Research — Erika Hall
• Conversational Design — Erika Hall
• Availability Bias
• “Hello, and Thanks for All the Fish” — Mule Design on Medium
• The Hitchhiker’s Guide to the Galaxy — Douglas Adams
• Publication Bias