On this episode, Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, takes us through the story of Value Pricing and Value Selling at Philips - a leading healthcare company that has had tremendous success in this space, achieving outstanding business results.

On this episode, we’re diving into the world of Pricing Optimization Software with Sofia Simaria, who is the Vice President of Science and Applications Delivery at Zilliant – a leading provider of price optimization, price management and sales guidance software. Sofia has over 20 years of experience in designing and building decision-support tools across a wide range of industries – and she’s incredibly passionate about solving complex pricing and sales challenges through the power of software and science. With a background that spans both Consulting and Academia, Sofia presents some of the key business problems that she and her team are solving for Zilliant clients, and we discuss the crucial role played by price optimization software in achieving pricing excellence.    Our contact details:   Sofia Simaria: https://uk.linkedin.com/in/sofia-simaria-053294b   PricingWorks: [email protected] / www.pricingworks.io

On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.    Part 2 takes us through practical examples of how prices steer people and what neuroscience suggests that we should do differently to be more successful in price negotiations and winning deals. Salespeople, don’t miss this one!   There are so many great insights here for people in Pricing and Sales and anyone conducting pricing (or any kind of) negotiations. They’re all captured in Prof. Dr. Mueller's latest book, “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals” which has been co-authored by top sales expert Gaby Rehbock and has been nominated for the 2023 Business Book Awards!   Our contact details:   Prof. Dr. Kai-Markus Mueller - [email protected] / https://de.linkedin.com/in/kaimarkusmueller  PricingWorks: [email protected] / www.pricingworks.io 

On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.   In part 1, we learn how Prof. Dr. Mueller has come to combine neuroscience with pricing and what the 2500 brain scans that he studied have revealed about people’s perception of prices and their real willingness to pay.    There are so many great insights here for people in Pricing and Sales and anyone conducting pricing (or any kind of) negotiations. They’re all captured in Prof. Dr. Mueller's latest book, “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals” which has been co-authored by top sales expert Gaby Rehbock and has been nominated for the 2023 Business Book Awards! Our contact details: Prof. Dr. Kai-Markus Mueller - [email protected] / https://de.linkedin.com/in/kaimarkusmueller PricingWorks: [email protected] / www.pricingworks.io

The 2020s so far have been difficult for many businesses, with supply chain challenges and inflation reaching new highs in some countries. Now, as the pace of inflation slows down and some parts of the world are headed for a recession, many businesses are faced with their clients’ tighter budgets and lower willingness to pay for their products and services. Join us on this episode where we discuss how B2B companies can leverage Pricing to grow top and bottom line in these challenging times, with our guest, José Vela.  Based in Barcelona, José is the Global Director of Pricing at Spandex Group where he leads the Group pricing strategy globally and the implementation of key actions to improve pricing power, revenue growth and margin value. He has over two decades of B2B experience in General Manager and Sales Manager roles, in industries such as Graphics, Automotive and Media and has successfully developed and implemented several challenging pricing improvement projects.  Our contact details:  José Vela - [email protected] / https://es.linkedin.com/in/jvela  Anda Huzau – [email protected] / https://ro.linkedin.com/in/andahuzau/en  Pricingworks.io