On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.  

In part 1, we learn how Prof. Dr. Mueller has come to combine neuroscience with pricing and what the 2500 brain scans that he studied have revealed about people’s perception of prices and their real willingness to pay. 

 

There are so many great insights here for people in Pricing and Sales and anyone conducting pricing (or any kind of) negotiations. They’re all captured in Prof. Dr. Mueller's latest book, “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals” which has been co-authored by top sales expert Gaby Rehbock and has been nominated for the 2023 Business Book Awards!

Our contact details:

Prof. Dr. Kai-Markus Mueller - [email protected] / https://de.linkedin.com/in/kaimarkusmueller

PricingWorks: [email protected] / www.pricingworks.io