Sustainability Review
Sustainability Review
Matthew Campelli
Visceral storytelling: A more effective way for athletes to platform sustainability?
33 minutes Posted Aug 13, 2025 at 10:00 am.
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Show notes
Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...