Most climate tech startups aren’t investing in sport sponsorship – yet. Many see it as too expensive, misaligned with their values, or unable to deliver on goals like awareness and adoption. But one company is breaking the mould. Svante, a carbon capture startup from British Columbia, has teamed up with Speed Skating Canada on ‘Save the Ice’, a campaign that removes carbon every time someone shares their video. For Canada’s most decorated Olympic sport, climate change isn’t ...