What happens when doing your job well puts you in direct conflict with someone else doing theirs? In this episode of Sustainability Review, we explore “embedded conflict” – a tension built into roles, KPIs and incentives that can quietly stall progress. Anna Krotova, Sustainability Lead at Picnic and author of How to be a Chief Sustainability Officer, shares how she navigated this firsthand, balancing emissions targets against commercial pressures. The conversation unpacks how to reframe conf...