How much is one hour of your time actually worth? Not what you charge. Not what you wish you charged. If that question made you hesitate for more than a couple seconds, Katie-Beth wants to talk, because that hesitation isn't a pricing problem, it's a worthiness problem, and it's costing you real hours you're never getting back. This week she's laying out five time truths every business owner needs, with real stories from her own business, the client she underpriced, the prospect who never committed, and the sponsorship dinner that taught her to believe people the first time.   In this episode: - Why your time works nothing like money, and why treating it like inventory changes everything - The exact pricing formula to stop guessing and start charging what your hour is worth - What Harvard Business School's "value stick" means for what a client will actually pay - The real cost of investing hours in someone who has never shown you she's ready to commit - Why protecting your time is stewardship, not selfishness, and how to start doing it today   Memorable moment: "You do not get a second chance at properly valuing hours you already spent."   Resources mentioned: - The Shine Strategy Edit (free weekly newsletter): https://thesunburststrategiesco.com/shine-strategy-edit-newsletter - The Shine Strategy Reset (free diagnostic): https://thesunburststrategiesco.com/shine-strategy-reset

Purpose, Passion, and Intentionality in LIFE + BUSINESS w/ Katie-Beth Schultz   This one is a little different, and a little special. It's my very first podcast interview ever, from back when I sat down with my friend Brian Lofrumento on the Wantrepreneur to Entrepreneur podcast. We got into the real heart behind The Sunburst Strategies Co.: why your business and your life are not two separate worlds, and what actually happens when you stop trying to keep them apart. If you have ever felt like everything in your day is urgent and somehow nothing is getting the best of you, this is your episode.   In this episode: How a dance performance degree turned into a decade-long education in business, people, and building something that lasts. Why "work-life balance" is the wrong goal, and what to reach for instead. The "three shots ago" idea: how the thing breaking in your business usually started long before the moment you noticed it. Why you can have it all, just not all at the same time, and the relief that comes when you believe it. How disorganization is what's actually stifling your creativity, and the freedom that lives inside a plan. The one question every business owner needs to ask before their next big move.   Memorable moment: "What freedom lies in creating these plans and these systems so that you can just go to the moon and the stars and not have to worry about all the stuff."   Resources: Join the free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources Step inside the Shine Seeker Society ($27/month): https://thesunburststrategiesco.com/resources Grab your free Shine Strategy Reset: https://thesunburststrategiesco.com/shine-strategy-reset Say hi on Instagram + Facebook @thesunburststrategiesco   What is the shine that you are seeking? This week, let it be the freedom that comes from finally having a plan.

Episode 8: The Shine You Seek: Margin and Minimalism   Walk into a boutique with me for a second. The candles take up the entire left wall, with special shelving built just for them, while the furniture gets shoved to the back. That's not an accident, that's margin. This week I take the exact question a brilliant shop owner asks about her bestsellers and hand it to you for your house, your calendar, your business, and even your daughter's Christmas list. Every square foot of your house costs you something. Every hour of your week costs you something. So what's the margin on the thing that's taking up your space? This one gets personal and a little rogue, and it lands on the most important question a woman can ask before she optimizes anything: what do you actually want your life to feel like on a Tuesday afternoon in October?   In this episode:   The boutique candle wall, and why your highest gross margin item deserves your best real estate.   How the "run your numbers" retail audit applies to your calendar, your commitments, and your mental load, not just inventory.   Why this is not a minimalism lecture, and the difference between a values-based decision and a revenue-based one.   The Tuesday afternoon in October question that turns a vague "I want more" into an actual strategy.   The monetary-gifts-instead-of-toys decision Matt and I made on purpose, and the values underneath it.   Why you have to learn the rules before you can break them, told through thirty-three years of dance technique.   The permission slip: wanting a simpler life doesn't make you unambitious, and wanting more doesn't make you greedy.   A quote to hold onto:   "Every square foot of your house costs you something. Every hour of your week costs you something. What's the margin on that thing?"   Resources mentioned:   The Golden Hour Reading Room (monthly book club):  https://thesunburststrategiesco.com/resources   The free Shine Strategy Reset (15-minute diagnostic): [ https://thesunburststrategiesco.com/resources   The Sunburst Strategies Co. Free Community:  https://thesunburststrategiesco.com/resources   Connect and next steps:   Come sit with women who get it inside the Free Community: https://thesunburststrategiesco.com/resources   Ready for the room where the real strategy work happens? The Shine Seeker Society: https://thesunburststrategiesco.com/resources   Not sure what's actually earning its space in your business? Take the free Shine Strategy Reset: https://thesunburststrategiesco.com/resources   Come say hi and keep the conversation going with me over on the show at @theshineseekershow.

You're allowed to be hungry and grateful at the same time. That's not a contradiction. It's just who you were made to be. In this episode, Katie-Beth walks through how ambition rooted in purpose is a different animal than ambition rooted in fear, why online right now has no middle ground, and how to hold gratitude for today alongside the truth that you are not done yet.   IN THIS EPISODE:   The Instagram trap: what really happens when you see the polished-team content and how to feel the pull without falling into comparison Why online right now has no middle ground, and why the women running businesses IN the middle need a louder voice Ambition rooted in purpose vs. ambition rooted in fear — the real difference between the two, and how to tell which one you're operating from How to hold "I'm grateful for today" alongside "I'm not done yet" without either one canceling the other out The kindergarten teacher story and the healthy competition with yourself that lives underneath all of this The power of planning on purpose so gratitude and ambition can run parallel instead of fighting each other Katie-Beth's honest example, including where she is physically right now and how she's applying this to her own body The throughline question: what is the shine you're seeking, and is it connected to a bigger why than the bank account?   MEMORABLE MOMENT: "Wanting to grow, wanting to seek your shine, wanting to draw closer to the sun and the light, that is not being ungrateful."   RESOURCES MENTIONED:   The Shine Strategy Reset (free 15-minute diagnostic): https://thesunburststrategiesco.com/resources The Sunburst Strategies Co. Free Community: https://thesunburststrategiesco.com/resources   CONNECT + NEXT STEPS:   Follow Katie-Beth: @thesunburststrategiesco on Instagram Follow the show: @theshineseekershow on Instagram Take the free Shine Strategy Reset: https://thesunburststrategiesco.com/resources Come sit with women who get it inside the Free Community: https://thesunburststrategiesco.com/resources

Somebody stopped me in my tracks this week right before I made a big, life-altering decision, and what she said changed everything: ”You’re gonna make a permanent decision from a temporary season.” If you’re in the messy middle of building your business, where it feels like you’re so close but the discomfort just won’t quit, this is the conversation you need before you do something you can’t undo. I’m walking you through why patience isn’t sitting around waiting, it’s an actual strategy, and how to tell the difference between something that just needs more time and something that needs to go. In this episode: Why the discomfort you’re feeling might actually be a sign you’re right on the cusp of something. The gardening question that tells you when to let something breathe and when to cut it off. How to stay consistent with the correct activities (and track them) instead of blowing up your pricing every time you get scared. The right way to seek out a mentor without taking over her time or treating it like a ”quick brain pick.” Why standing in community with women who’ve walked this before is the outside perspective you can’t get on your own. The question to ask before every decision: is this pointing me toward my shine, or just making the discomfort stop? A quote to hold onto: ”Don’t make a permanent decision from a temporary season.” Resources mentioned: The Sunburst Strategies Co. Free Community: https://thesunburststrategiesco.com/resources The free Shine Strategy Reset (15-minute diagnostic): https://thesunburststrategiesco.com/resources Connect and next steps: Come sit with women who get it inside the Free Community: https://thesunburststrategiesco.com/resources Ready for the room where the real strategy work happens? The Shine Seeker Society: https://thesunburststrategiesco.com/resources Not sure if it’s a strategy problem or a patience problem? Take the free Shine Strategy Reset: https://thesunburststrategiesco.com/resources Come say hi and keep the conversation going with me over on the show at @theshineseekershow.

This week’s episode is the one Katie-Beth wasn’t sure she was allowed to record. No script, no makeup, no plan, the cat and the dog wandering through the office, the door wide open, and the most honest conversation she’s had on this show so far. If you’ve been waiting for the season where you finally have it all together before you let yourself be seen building, this one is for you.

Add up every dollar you spent on marketing in the last 12 months — the courses, the coaches, the Canva subscriptions, the social media schedulers, all of it — and then ask yourself one honest question: did it actually work? In this episode I'm sharing the six-step system I built after working with dozens of women and seeing the same gaps show up every single time. Marketing without strategy is expensive in the worst possible way, and no amount of posting, photo shoots, or pretty content is going to fix a foundation that isn't there. In this episode: Why marketing without strategy is a bad kind of expensive The real cost of skipping your business foundation (I spent the money too, before I knew better) All 6 steps of the Shine Strategy System™: CLARITY, FOCUS, STRUCTURE, RHYTHM, CONVERSION, and EXPANSION Why the order of these steps matters more than most people realize How to find exactly where YOUR biggest gap is right now Resources mentioned: Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources Monthly Marketing Lab (free, 30 min monthly): https://thesunburststrategiesco.com/resources   Grab the free Shine Strategy Reset™ in the show notes — it takes 15 minutes and tells you more about your specific business than most paid courses ever could. ☀️

She wasn't sitting at a desk with a business plan. She was thinking about her living room in a salvage shop, and that one afternoon changed everything. This is the real founding story of The Sunburst Strategies Co., and it starts with a professional dance career, a move back home to Burlington, NC, and one woman who asked: "Can I give you money to do what you've been doing for us?" In this episode I'm taking you all the way back to the beginning because I think you're going to see yourself somewhere in this story. In this episode: How an accidental business became one built on a real methodology How The Sunburst name came together in a shower the night before the first client meeting Why the Shine Strategy System was being built before it even had a name The moment the process became non-negotiable and what that cost me Why what you're actually seeking is almost always closer than you think Resources mentioned: Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources Monthly Marketing Lab (free, inside the community): https://thesunburststrategiesco.com/resources Free Shine Strategy Reset™: https://thesunburststrategiesco.com/resources   Come join us in the free Sunburst Strategies Co. Community where we keep this conversation going all week long. ☀️

If you think your business problem is a social media problem, this episode is about to change your entire approach to marketing. I hear some version of "I think I just need someone to do my social media" all the time, and every single time I know that conversation is about to go somewhere completely different. In this episode I'm breaking down the belief that is quietly costing women business owners thousands of dollars and hundreds of hours: the idea that posting more, getting a better aesthetic, or going viral will fix what's actually wrong with their marketing. In this episode: Why social media is almost never the real problem in your business The 3 things you must have before social media can do its job (in the right order) The 5 foundational questions I ask every single client before touching a single post Why your website and email list matter more than any platform you're renting from Meta The real reason consistent posting isn't moving your business forward Resources mentioned: Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/the-free-community Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/the-free-community thesunburststrategiesco.com   Subscribe to The Shine Seeker Show so you're here every week when a new episode drops. ☀️

What if the thing holding your business back isn't your marketing, your offers, or your consistency, but the part of you that doesn't fully believe you deserve to build it? In this very first episode of The Shine Seeker Show, I'm opening with a story that changed everything for me and became the heartbeat of everything The Sunburst Strategies Co. is built on. We're talking about worthiness as the actual foundation your business is built on, not a mindset bonus you earn once you're successful enough. Because without it, the strategy, the marketing, and the tactics cannot do their job. In this episode: The church moment that became the foundation of this entire brand Why waiting for perfect is just unworthiness wearing a to-do list What the Sunburst name really means and why the burst matters What worthiness actually looks like in everyday business decisions Why you were worthy before you ever sent a single email Resources mentioned: Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources Shine Seeker Society: https://thesunburststrategiesco.com/shine-seeker-society   If this episode hit home, subscribe to The Shine Seeker Show so you never miss what's coming next. ☀️