How much is one hour of your time actually worth? Not what you charge. Not what you wish you charged. If that question made you hesitate for more than a couple seconds, Katie-Beth wants to talk, because that hesitation isn't a pricing problem, it's a worthiness problem, and it's costing you real hours you're never getting back. This week she's laying out five time truths every business owner needs, with real stories from her own business, the client she underpriced, the prospect who never committed, and the sponsorship dinner that taught her to believe people the first time. In this episode:- Why your time works nothing like money, and why treating it like inventory changes everything- The exact pricing formula to stop guessing and start charging what your hour is worth- What Harvard Business School's "value stick" means for what a client will actually pay- The real cost of investing hours in someone who has never shown you she's ready to commit- Why protecting your time is stewardship, not selfishness, and how to start doing it today Memorable moment: "You do not get a second chance at properly valuing hours you already spent." Resources mentioned:- The Shine Strategy Edit (free weekly newsletter): https://thesunburststrategiesco.com/shine-strategy-edit-newsletter- The Shine Strategy Reset (free diagnostic): https://thesunburststrategiesco.com/shine-strategy-reset