Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap. Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Resources <ul> <li><a href= "http://heathbrothers.com/books/made-to-stick/">Made to Stick by Chip and Dan Heath</a></li> <li><a href= "https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are"> “Your Body Language May Shape Who You Are” - TED Talk by Amy Cuddy</a></li> <li><a href="http://tamsenwebster.com/weekend/">The Red Thread Weekend</a></li> </ul>

EP070: What Are the Ties That Bind Us to Brands?

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.