Dunkin Donuts and Starbucks have very different audiences but, as big brands, they have something in common: constancy. Their entire experience revolves around where their Red Thread and their audience’s Red Thread align. Both deliver coffee, but you’d never mistake one for the other because their customers have different Goals. Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Resources <ul> <li><a href= "https://www.investopedia.com/articles/markets/120215/starbucks-vs-dunkin-donuts-comparing-business-models.asp"> Starbucks Vs. Dunkin': Business Models Compared</a></li> <li><a href="http://bit.ly/getRTvids">Subscribe to Find the Red Thread on YouTube</a></li> <li><a href="http://tamsenwebster.com/weekend/">The Red Thread Weekend</a></li> <li><a href= "http://tamsenwebster.com/findyourredthread/">The Red Thread Worksheet</a></li> </ul>

EP071: How to Make a Change More Actionable

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.